Globalization and it's cultural impact

We are currently impacted by global processes of unprecedented magnitude. Positive side, our world is characterized (and growing) for a soaring trade, both of capital, goods and services such as information, ideas, technologies and cultural norms. On the downside, we experienced processes of enormous concentration of wealth and social marginalization, and a rapid enlargement of the gap betweendeveloped and underdeveloped world, while looming ecological crisis of global reach.
Culture is a set of expressions that are derived from a social system made up of individuals governed by behavior patterns that mark the production of joint action that individuals establish. This set of social expressions is composed of signs, symbols and attributes agreed upon by social consensus whichestablishes the degree of validity and scope derived from such.
Cultural expressions logos that would represent a group of related individuals, which was on your signs and symbols adopt behaviors that are idealized and beliefs over time, because the acts given from an interaction provide mutual security and convictions when facing situations, enhancing its viability, which would pass from generation togeneration, brewing traditional events and characteristics of the culture in which it is situated.
Idealized beliefs, understood as the degree of faith or credibility given to a speech, object or system, since they respond according to the cultural and idiosyncratic criteria, claims that individuals will arise, which would denote the filter that belongs in a culture or way of relating, as theyinclude what will be good, viable, and other favorable adjectives to announce a better life.
In accordance with the above about the qualities and characteristics of the culture, we can see how the global phenomenon of globalization, which is the name of the current economic times, which is the union of the markets, one market capitalist which moves within the parameters of supply and demand,proposing objects satisfiers for human needs, both individual and collective input to modify and break down the cost proposals arising from the social construction above. The human product is attacked by international guidelines that are in search of homogeneous consumers to strengthen the consumer and in turn the effect of globalization.
It is common now anywhere in the world come to an internetcafe and establish communication with another person at another pivotal point through a computer and the internet, sitting in a shop and taste a "Coca Cola" and even get a phone mobile is no different in function from which you can get anywhere else in the world.
With regard to the overall cultural impact of these major processes, we will summarize the topic on three basic observations:
• Therehas been the emergence of a global culture that is largely a globalization of basic aspects of American culture today, with generous mix of ingredients from other advanced cultures. This is the culture of groups in different countries are more identified with the processes of globalization, because they are located, and have benefited from the model used.
• There is also a resurgence of localcultures as a reaction against globalization, as a revaluation of the self. This process takes many forms, from finding the most romantic cultural roots to militant fundamentalism and exclusion.
• Counter-cultures are being generated in the groups excluded or marginalized from the process, probably collide with those of the non-excluded, in a dangerous and conflictual coexistence, at the same timeand space, of groups with divergent values and ways of life as seen in many current forms of crime in the struggle of poor against poor.
Globalization on culture manifests itself in the integration and cultural practices Contact: brands, media consumption, values, icons, characters, imaginary, customs, relationships, etc. In a narrow sense of the concept of culture is understood about...