Argument: The following appeared in an announcement issued by the publisher of The Mercury, a weekly newspaper.
“Since a competing lower-priced newspaper, The Bugle, wasstarted five years ago, The Mercury’s circulation has declined by 10000 readers. The best way to get more people to read The Mercury is to reduce its price below that of The Bugle, at least untilcirculation increases to former levels. The increased circulation of The Mercury will attract more businesses to buy advertising space in the paper.”
Discuss how well reasoned…
Topic: la rotación deMercury ha bajado a causa de un periodico más barato
Scope: bajar los precios del Mercury para aumentar la rotación y por ende mayor ganancias en propagandas
Argumentos a defender:
1) asumir quebajar los precios no garantiza mayor circulación, incluso puede bajar la calidad y por ende empeorar
2) No hay relación entre menor precio del diario con aumento de de circulación y que sea la majorforma
3) El posible incremento de propagandas en el diario puede dismuniur aun más el numero de lectores
The argument states that reducing the price of the Mercury below that of theBugle, is the best way to increase the number of Mercury’s readers. Stated in this way the author fails to mention several key factors, on the basis of which it could be evaluated. The argument isunconvincing for several reasons; it assumes that lower prices would not have an effect on quality, it does not show a direct relationship between newspaper price and higher circulation numbers other thanBugle’s example and it assumes that lower prices will attract more businesses to advertise.
First of all, the increase in circulation numbers, furthermore readers, is based upon the questionableassumption that the best way to obtain such increase is by reducing the price even further than their competition. That could be one way to obtain more readers, however, lower prices could have a...