Helena Rubinstein was born in this house in Kraków's Kazimierz district.
Rubinstein was born Chaja Rubinstein, the eldest of eight children, to Augusta Gitte (Gitel) ScheindelSilberfeld Rubinstein and Naftali Herz Horace Rubinstein; he was a shopkeeper in Kraków. For a short time, she studied medicine in Switzerland.
 Move to Australia
She arrived in Australia in 1894, with no money and little English. Her stylish clothes and milky complexion did not pass unnoticed among the town's ladies, however, and she soon found enthusiastic buyers for the jars of beautycream in her luggage. Spotting a market, she began to make her own. Fortunately, a key ingredient was readily to hand.
Coleraine, in Western Victoria, where her uncle was a shopkeeper, might have been an "awful place" but it did not lack for lanolin. Sheep, some 75 million of them, were the wealth of the nation and the Western District's vast mobs of merinos produced the finest wool in the land,secreting abundant grease in the process. To disguise the sheep oil's pungent pong, Rubinstein experimented with lavender, pine bark and water lilies.
She also managed to fall out with her uncle. After a stint as a bush governess, she got a job as a waitress at the Winter Garden tearooms in Melbourne. There, she found an admirer willing to stump up the funds to launch her Crème Valaze, supposedlyincluding herbs imported "from the Carpathian Mountains". Costing ten pence and selling for six shillings, it walked off the shelves as fast as she could pack it in pots. Now calling herself Helena, Rubinstein could soon afford to open a salon in fashionable Collins Street, selling glamour as a science to clients whose skin was "diagnosed" and a suitable treatment "prescribed".
Sydney wasnext, and within five years Australian operations were profitable enough to finance a Salon de Beauté Valaze in London. As such, Rubinstein formed one of the world’s first cosmetic companies. Her business enterprise proved immensely successful and later in life she used her enormous wealth to support charitable institutions in the fields of education, art and health.
Diminutive at 4 ft. 10 in. (147cm), she rapidly expanded her operation. In 1908, her sister Ceska assumed the Melbourne shop's operation, when, with $100,000, Rubinstein moved to London and began what was to become an international enterprise. (Women at this time could not obtain bank loans, so the money was her own.)
 Marriage and children
In 1908, she married American journalist Edward William Titus in London. Theyhad two sons, Roy Valentine Titus (London, December 12, 1909–New York, June 18, 1989) and Horace Titus (London, April 23, 1912–New York, May 18, 1958). They eventually moved to Paris where she opened a salon in 1912. Her husband helped with writing the publicity and set up a small publishing house, published Lady Chatterley's Lover and hired Samuel Putnam to translate famous model Kiki's memoirs.Rubenstein threw lavish dinner parties and became known for apocryphal quips, such as when an intoxicated French ambassador expressed vitriol toward Edith Sitwell and her brother Sacheverell: “Vos ancêtres ont brûlé Jeanne d’Arc!” (“What did he say?)," Rubinstein, who knew little French, asked a guest. “He said, ‘Your ancestors burned Joan of Arc.’ ” Rubinstein replied, "Well, someone had todo it."
At another fête, Marcel Proust asked her what makeup a duchess might wear. She summarily dismissed him because "he smelt of mothballs." Rubenstein recollected later, "How was I to know he was going to be famous?"
 Move to the United States
At the outbreak of World War I, she and Titus moved to New York City, where she opened a cosmetics salon in 1915, the forerunner of...