Historia De Nike

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Phil Knight was an American sports fan who was linked to the University of Oregon. Phil Knight was a degree in business and went to Japan in the late 50's with the aim of getting an interview withthe signing of Tiger sneakers from Onitsuka, one of the biggest names in Japan.
They posed as representative of a major American footwear distributor interested in marketing your product across theocean. Phil Knight agreed and thus was born the germ company Nike: Blue Ribbon Sports.

Blue Ribbon Sports was able to sell the Tiger Japanese slippers in Oregon.

In the mid-60s Knight decidedto rename the company, renamed Nike. Nike means victory in Greek. At this time Nike joins Bill Bowerman, coach at the University of Oregon. Bowerman was responsible for the designs of Nike shoes.In 1971 Nike handles the design of a logo to the student, born and Swoosh Caroline Davidson. Today is recognized worldwide. As a curiosity, note that Caroline received by Swoosh design $ 35. $ 35 forone of the best known brands in the world! Fortunately, 12 years after she was invited to a surprise dinner where he was given a ring with the symbol of the company and a diamond crimp, plus apercentage in shares of Nike.



In the 70 Nike ends his relationship with Onitsuka and starts producing its own shoes. In a few years became well known Nike and manages to become an important gap inthe U.S. market, so they begin to design other sports apparel, Nike plus.

In the eighties Nike, hired an advertising agency, Wieden & Kennedy, starts doing commercials. And it is in these yearswhen among young Americans became fashionable wear sneakers and casual wear for the street, so Nike has room and enough hype.

In 1985 comes one of the key moments when Nike decides to invest in apromise of basketball, Michael Jordan. Nike soon realizes that Jordan is a gold mine and start designing a line of footwear inspired by Michael Jordan and publicized as the Air Jordan or Air Flight....