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  • Publicado : 13 de septiembre de 2012
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16 Decisions
1.0 We shall follow and advance the four principles of Grameen Bank --- Discipline, Unity, Courage and Hard work – in all walks of out lives.
2.0 Prosperity we shall bring to our families.
3.0 We shall not live in dilapidated houses. We shall repair our houses and work towards constructing new houses at the earliest.
4.0 We shall grow vegetables all the yearround. We shall eat plenty of them and sell the surplus.
5.0 During the plantation seasons, we shall plant as many seedlings as possible.
6.0 We shall plan to keep our families small. We shall minimize our expenditures. We shall look after our health
7.0 We shall educate our children and ensure that they can earn to pay for their education.
8.0 We shall always keep our children and theenvironment clean.
9.0 We shall build and use pit-latrines.
10.0 We shall drink water from tubewells. If it is not available, we shall boil water or use alum.
11.0 We shall not take any dowry at our sons' weddings, neither shall we give any dowry at our daughters wedding. We shall keep our centre free from the curse of dowry. We shall not practice child marriage.
12.0 We shall not inflict anyinjustice on anyone, neither shall we allow anyone to do so.
13.0 We shall collectively undertake bigger investments for higher incomes.

14.0 We shall always be ready to help each other. If anyone is in difficulty, we shall all help him or her.
15.0 If we come to know of any breach of discipline in any centre, we shall all go there and help restore discipline.
16.0 We shall take part inall social activities collectively.


1. Which of these logos do you recognize?
R // I recognize all the logos are the: McDonald’s, Coca-Cola, Toyota and nokia.
2. Have you seen an advertisement for any of these companies? If yes, was it a print advertisement (in a magazine or newspaper)? Was it a commercial on television? What do you remember about it?Did the advertisement have famous actors in it? Was there a special slogan – a saying that encourages people to remember the product- in the advertisement? Did the television commercial have a jingle- a song about the product? Was there any other music in the advertisement?
R// yes, I I've seen some advertisements in newspapers and magazines, each company has a slogan that makes it easier toremember.
3. Have you seen any of these companies advertised in different countries or in different languages? If yes, how do the advertisements differ from country to country or language to language?
R// yes, I've seen them. And I think these advertisements are no different, only in the language in which they occur.

In small groups, complete the chart whit details of the ads yousee in these companies. If you remember the ad in a language other than English, you can write the sentences in that language, but we try to translate into English for the members of your group.

Companies / Products
McDonald’s/ fast food

‘’I’m lovin’ it.’’
Jingles or other music
Yes: hip-hop version of
"Love it"
Famous People
Serena Williams
Differences in another country orlanguage
Yao Ming appears in ad in China.

2. Companies / Products
‘’ It gives to the world the better thing of you.’’
Jingles or other music
‘’One Night Only"
Famous People
Michael Jackson in the 80's
Britney spears in the 2000

Differences in another country or language
Shakira appears in ad Colombia.

3. Companies / Products
"Más fuerte,más grande, mejor (Stronger. Bigger. Better).
Jingles or other music
"Sweet Child O' Mine" of Guns N' Roses,
Famous People
Kate Del Castillo
Differences in another country or language
Toyota is a Japanese multinational company
4. Companies / Products
The ringtone "Nokia Tune
Jingles or other music
“Nokia Tune” in a work of 19th century guitar called "Gran Val’s"...