International Business Opportunity For Latin America

INTERNATIONAL BUSINESS OPPORTUNITY FOR LATIN AMERICA

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INDEX

1. Executive Introduction

2. Review of the global megatrend, associated societal behavioral characteristics andassociated products / services that relate to the IBO.

a. Global Megatrend
b. Societal Behavioral characteristics
c. Services that relate to IBO

3. Detailed definitionof the IBO and the proposed market

4. The justification for choosing the IBO and the proposed market.

EXECUTIVE INTRODUCTION

In today’s lifestyle and modus vivendus of most of the peoplearound the globe. Obesity has become a big issue among the world population and Latin America has not been an exception. The reason why Nutricare is looking forward to work with government and privateinitiatives in order to drastically change the bad nutritional habits of the Latin-American people.

Our idea is to focus and capitalize on the global trend of being green, where organic food andtaking care of our body as well as our planet go hand in hand. The purposes of our firm would be basically the reduction of health and ecological problems. These are some main issues that we would liketo address:

• The lack of physical activity in schools.
• The increase of junk food in the market, especially appealing (hence dangerous) to children.
• The lack of information on nutrition inschools.
• Omnipresence of genetically modified food
• Poverty in general
• Health problems

The reason why Nutricare sees a potential market specifically in this zone of the earth and is trying todevelop easy technics to be applied with school children in all the countries of the region. This basic technics consists in teaching students on how to feed themselves and creating a conscience ofhow important a bad feeding can cause serious consequences for their adulthood. Our main concern is that most of the foods nowadays are processed and not as healthy as it should be, our objective is...