Manual

Email Marketing Secrets Guide

Table of Contents

LEARN HOW TO MAXIMIZE YOUR ROI WITH EMAIL MARKETING! .................................. 3 WHY EMAIL MARKETING? ................................................................................................................... 3 EMAIL MARKETING BENEFITS............................................................................................................ 4 LIST BUILDING AND SEGMENTATION .................................................................................. 6 START TO BUILD A LIST OF CUSTOMERS, CONTACTS AND PROSPECTS ........................................... 6 ANATOMY OF A GOOD EMAIL MESSAGE. ........................................................................... 9 HTML, PLAIN TEXT MESSAGES OR VIDEO EMAILS –WHICH IS MORE EFFECTIVE? .......................... 9 IS YOUR MESSAGE RELEVANT AND READABLE? .............................................................................. 12 EMAIL MARKETING BEST PRACTICES .............................................................................................. 16 DOUBLE OPT-IN SUBSCRIBERS ARE MORE VALUABLE.................................................................... 19 TIPS FOR MAINTAINING LIST HYGIENE .............................................................................................. 21 THE BENEFITS OF A GOOD ESP ......................................................................................... 23 GET GREAT RESULTS WITH GREAT TOOLS ...................................................................................... 24CREATING THE PERFECT HTML MESSAGE FOR EVERY AUDIENCE AND INDUSTRY ...................... 26 PROFESSIONALLY MANAGED SUBSCRIBER LISTS............................................................................ 26 CAN SPAM ACT RULES .................................................................................................................. 26 AUTOMATED EMAIL MARKETING....................................................................................................... 27 MEASURING PERFORMANCE .............................................................................................. 28 CONTRIBUTION METRICS ................................................................................................................. 28 PROCESS METRICS......................................................................................................................... 29 FUTURE OF EMAIL MARKETING ......................................................................................... 32 SOCIAL MEDIA INTEGRATION ........................................................................................................... 32 VIDEO EMAIL MARKETING IS FOR REAL!.......................................................................................... 33 ARE SMARTPHONES THE NEW LAPTOP? .......................................................................................... 33

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Email Marketing Secrets Guide

Learn how to maximize Your ROI with Email Marketing!
Why email marketing?
Have you ever wondered why email marketing is the mostpopular and one of the most effective tools used in marketing today? Perhaps you’ve been using it for years because it’s so affordable, but never realized its advantages over other methods? Whether you’re an experienced user or new to email marketing, we’d like share with you some impressive statistics and important tips to help you maximize your return on this amazing tool Let’s start with somestatistics from independent studies to begin our journey to higher marketing ROI. Did you know that:  Email and e-newsletter marketing are the secondmost effective tools for generating conversions according to the “Ad Effectiveness Survey”,

commissioned by Forbes Media, Feb/March 2009. Email marketing is second only to SEO!  80.4% of marketing executives said that email marketing company.1 ...