MARKETING BOOK

Guerrilla

MUSIC
Marketing
Handbook
201 Self-Promotion Ideas
for Songwriters, Musicians
and Bands on a Budget

Bob Baker
© 2007 by Bob Baker
All Rights Reserved

Spotlight Publications
St. Louis, MO

To Jay Conrad Levinson, the godfather of Guerrilla Marketing.
Thanks for shining the light, blazing a new trail,
and inspiring millions (including me) to take
the guerrilla pathless traveled!

Other books and resources by Bob Baker:
MySpace Music Marketing: How to Promote & Sell Your Music
on the World's Biggest Networking Web Site
Guerrilla Music Marketing, Encore Edition: 201 More Self-Promotion Ideas,
Tips & Tactics for Do-It-Yourself Artists
Killer Music Press Kits: The 29 Most Important Elements
in Creating Sizzling Music Publicity Materials
Music MarketingCrash Course: 1,001 Ways to Promote Yourself,
Make Money and Live Your Dreams
Do-It-Yourself Internet PR for Songwriters, Musicians and Bands
50 Ways to Promote & Sell Your Music on the Internet
What Every Musician Should Know About Self-Promotion
Get more info at www.TheBuzzFactor.com

Cataloging-in-Publication Data

Baker, Bob, 1960Guerrilla music marketing handbook: 201 self-promotionideas for songwriters, musicians
and bands on a budget / Bob Baker
p. cm.
ISBN-10: 0-9714838-5-X
ISBN-13: 978-0-9714838-5-9
1. Music trade – United States – Handbooks, manuals, etc.
2. Music – Vocational guidance – United States.
3. Internet marketing.
780.23 B167G
Published by Spotlight Publications, PO Box 43058, St. Louis, MO 63143 USA.
© 2007 by Bob Baker. All rights reserved. Nopart of this publication may be reproduced, stored in
a retrieval system, or transmitted in any form or by any means, electronic, mechanical, recording
or otherwise, without the prior written permission of Spotlight Publications.
Manufactured in the United States of America.

-2-

I want to give you a FREE
collection of music promotion
reports, tip sheets and tools!
Thank you so much formaking the decision to open this book and read it. I’m
confident that the principles and suggestions you’ll find in these pages will inspire
you and boost your self-promotion efforts to new levels. But the journey shouldn’t
end there.
That’s why I invite you to download a free copy of Indie Music
Marketing Secrets. To get it, just visit http://report.thebuzzfactor.com/
You see, I’m on amission to empower musicians and creative people of all
kinds. I’ve watched too many truly talented artists squander their potential
because they bought into outdated myths about the music business or convinced
themselves that marketing was “hard” or “expensive” or “lacking in integrity.”
What a crock!
But instead of complaining or throwing up my hands in frustration, I decided
long ago to dosomething about it. I’ve dedicated my life to uncovering the secrets
of successful independent musicians and sharing my findings with smart artists
who are willing to listen and learn. Are you one of them?
In the Indie Music Marketing Secrets report, you’ll discover:
��

A rarely used marketing trick you can steal from restaurant menus

��

How to create a 12-month music promotion ActionPlan

��

A simple technique that forces people to listen to your CD

��

Your two most important music career actions – hands down

��

Understanding the music fan “Attractor Factor”

��

And much more

Again, download your free copy at http://report.thebuzzfactor.com/
To your success!

-Bob Baker

-3-

Contents
Introduction – page 6

Section 1: Guerrilla Music BasicTraining
1)

3 Simple Steps to Effective Music Marketing – page 14

2)

The Power of Goal Setting: A Foolproof Plan for Reaching Your Music
Aspirations Faster – page 20

3)

The First 5 Steps to Marketing (and Profiting From) Your Music – page 27

4)

The #1 Question You Must Answer When Promoting Your Music – page 35

Section 2: Guerrilla Music Marketing Online
5)

The New...