A Q U A R T E R LY C O L L E C T I O N O F P R AC T I C A L M A R K E T I N G TO O L S R E A DY F O R PROFESSIONAL USE
trends • insights • analysis • charts • ready to use • easy to share
D ATA I N S I G H T S
The Marketing Data Box
“The Marketing Data Box” is part of Watershed Publishing’s Data Insights series featuring news, data and research.The quarterly collection supplies the busy marketing professional with a time-saving collection of research and facts, in the form of charts and Excel documents, in order to make the knowledge demands of daily marketing an easier task. Our data comes from major data partners and captures essential marketing data over the short term for a fast, easy glance at trends. The charts in this collectionare ready to use, download, format, and otherwise support your marketing goals. Feel free to share the whole presentation or any slide, with your colleagues and business partners, but please preserve credits to our sponsor, HubSpot, our research partners who provide the source data, and our links to MarketingCharts.com.
D ATA I N S I G H T S
By many accounts, the economy is on an upswing:Major advertisers increased spending by about 6%, but perhaps more importantly, roughly 40% of Americans indicated that the economy is “getting better.” This is important news for marketers of all stripes, since it impacts the way they will approach their marketing efforts. But that’s just one of many practical marketing facts that have been collected in “The Marketing Data Box.” In this issuehere are just a few facts you’ll discover: •The benefits and consequences of social media to US Adults •Whether Americans are willing or not to pay for online news •The average cost per lead for outbound vs. inbound marketing •The percentage of mobile users that own smartphones •What activity dominates mobile internet time (and it’s not social networking) •Ecommerce growth rates •What percent of USpopulation search online for health information, and where they are most likely to go •The TV programming that will make your ads more likely to be thought of as trustworthy There are 65 charts on 54 data slides in this issue – as well as insightful analysis you can share with your blog or newsletter subscribers, and fellow marketing and sales team members. As a marketer, how can you resist? Enjoy,The HubSpot Team http://www.hubspot.com
Media & Advertising Top 10 Advertisers Spend Trend Ad Spend for Television Media Ad Spend for Radio Media Ad Spend for Newspaper Media Ad Spend for Magazine Media News Sources, 2001-2010 News Audience Revenue by News Source Top 10 Print Media Websites Spending & Channels Marketing Media, B2B v. B2C Marketing Metrics, B2B v. B2C Typesof Email Sent, B2B v. B2C Average Cost per Lead Above Average Cost per Lead Below Average Cost per Lead Cost per Click: Yahoo-Bing, Google Top 10 Ad Focus Properties Retail & Consumer Goods Economic Confidence Index Outlook for Economy in 2011 Top Investment/Finance Sites Online Retail Spending Online Video & Mobile Top 10 Video Multimedia Sites Top 10 Video Sites by Ads Viewed SmartphonePenetration SMS Sent/Received per Month Mobile Internet Time by Category Top 10 Mobile Phone Sites Top 10 Television Sites TV Programs for Ad-based Purchases Google & Facebook Use Benefits of Social Media Consequences of Social Media Top 10 Social Network Sites Lifestyle & Community Health Research by Age Health Information Sites Top 10 Politics Sites Perception of Year Ahead Top 10 Real Estate SitesCommunity-based Organizations About HubSpot Our Data Partners Sponsorship Information Department Store Advertisers Youth Influence and Purchases Number of Online Content Buys
Media & Advertising
Top 10 Advertisers Spend Trend Ad Spend for Television Media Ad Spend for Radio Media Ad Spend for Newspaper Media Ad Spend for Magazine Media News Sources, 2001-2010 News Audience Revenue by News...