Marketing Plan

Assessment Code: A4
Assignment: Identify and evaluate marketing opportunities

This assignment assesses components of the unit below to assist in determining your competence and understanding of the unit.

Unit Name: Identify and evaluate marketing opportunities
Unit Code: BSBMKG501B

To gain competence in the whole unit you must also successfully complete the following assessments:
•Theory Assessment E4 – Identify and evaluate marketing opportunities

Instructions to the Student
Please read all the information given to you before you start this assessment. If you do not understand some or all of the questions, please discuss them with your teacher. If at any point you have questions relating to your assignment, organise a time to speak with your teacher who will be able tohelp you.

The assignment:
• must be presented in a typed format on A4 Paper and presented in a professional manner.
• should be in formal business report format including a Title Page, Executive Summary, Table of Contents, Introduction, Conclusion, References and Appendices (if required).
• contain headings and subheadings and use a numbering system.
• should beapproximately 8 – 10- pages long.

You have approximately ? weeks to finish the assignment. The assignment is due on :

Assessment Requirements
To demonstrate competence in this assessment you must complete this assignment. To do this you will need to explore all sections of the assignment and demonstrate the required skills to a satisfactory standard. If you do not answer some questions, and aretherefore deemed to be Not Yet Competent, your teacher may ask you supplementary questions or to re-submit your assignment to determine your competence. Should you still be deemed Not Yet Competent, you will have the opportunity to undertake a supplementary assessment or appeal the result.

This assessment is intended to equitable, fair and just. If you feel that the college should change any aspectof this assessment to be fair, equitable or just, immediately contact your assessor who will attempt to make alterative arrangements.

Please Note:
1. This assessment may be re-assessed upon appeal.
2. Upon notification of your assessment results, your trainer/assessor is able to provide you with additional information on interpreting the assessment outcomes and guide you on your futurestudy options.

If you feel you are not yet ready to be assessed or this assessment is unfair please contact your assessor to discuss your options.

← Please tick this box if you understand the assessment instructions and requirements and consent to being assessed.


Student Name:

Signature: Date:
Assessment Code: A4
Marking Sheet for Assignment: Identify and evaluate marketingopportunities


Student Name:

Assessment Results & Feedback

|Assessment Tasks |C / NYC |Comments |
|Assignment – Step 1 - Identified marketing opportunities | | |
|Assignment – Step 2 - Investigatemarketing opportunities | | |
|Assignment – Step 3 - Evaluated required changes to current operations | | |
|Assignment – Step 4 – Documentation | | |Competent / Not Yet Competent (circle one)

Assessor Comments (include any details of reasonable adjustment or other consideration)





Assessor’s Name:

Signature: Date:

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Sign this section after the assessment has been marked and you are satisfied with the result.

Student’s Name:

Signature: Date:

Student Comments – Specify any areas of improvement you...