Mcdonald‟s across different cultures: us vs. india

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Course Coursework Tutor

INDU1114: International Context of HRM Written Report U Veersma

Course School/Level Assessment Weight Submission Deadline

BU/PG 15.00% 17/11/2011

Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material hasbeen used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism.

000691249 Tutor's comments

Ugne Vaiciuliene

Grade For Office Use Only__________ Awarded___________ Moderation required: yes/no Tutor______________________

Final Grade_________ Date _______________

INTERNATIONAL HUMAN RECOURSE MANAGEMENTInternational Context of HRM (INDU 1114)

Tutor: Papanikou, M. 17th Nov, 2011 Group members: Xin Guo - 000636922 Miguel Guzman – 000682639 Manasi Laddha - 000685247 Kelly – Marie Ottley - 000221331 Oluwatoyin Popoola – 000647550 Ugne Vaiciuliene - 000691249

Group Report

McDonald‟s Across Different Cultures: US vs. India

University of Greenwich, Business School London 2

Table of ContentsIntroduction ......................................................................................................................................... 4 Definition of Culture ........................................................................................................................... 4 1. Cultural Differences................................................................................................................... 5 1.1. 1.2. 2. 3. United States of America (US) ......................................................................................... 5 INDIA.................................................................................................................................... 6

The Company of McDonald‟s................................................................................................... 7 THEORIES .................................................................................................................................. 7 3.1. Geert Hofstede Cultural Dimensions ................................................................................... 7 3.2. 3.3. Owen J. Stevens “Implicit Models of Organisation”....................................................... 9 Trompenaars and Hampden-Turner “Seven Dimensions of Culture” ....................... 10

Conclusion ........................................................................................................................................ 13 Recommendations........................................................................................................................... 14 Group Reflection .............................................................................................................................. 14 Reference List .................................................................................................................................. 15

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Introduction In today‟s world, international business has become animportant part of every nation‟s economy, because of all the advantages that come from dealing with different types of cultures. This movement was responsible for the fast development of Multinational Companies. In order to succeed they learnt that they have to adapt to the place where they plan to do business (Ramirez & Kwok, 2009). Moreover, this involves several and strong efforts in terms ofmanagement, facing different types of issues and controversy. Human resources practices, are one of the most affected, because they work directly with individuals, the workforce, and the ones that suffer the major impact of cultural differences (Lertxundi, 2008). This work examines culture influences in McDonald‟s as a multinational company (MNCs) and in two different economies: United States and...