Mcdonalds
Páginas: 3 (661 palabras)
Publicado: 14 de mayo de 2011
McDonalds
Type of activity
Define your business:
Are a limited menu of fast food, good taste and consistent quality, fast and accurate service, good price, exceptional customer care,convenient locations and global market coverage.
Mission:
Serve a limited menu fast food appetizing hot in a clean and pleasant restaurant for a good price.
Corporate vision:
• Mastering the globalfoodservice industry through customer satisfaction.
• To be recognized by employees, customers, competitors, suppliers, investors and the general public.
• Promote innovation and creativity.
•Anticipating market changes, and potential problems that may develop.
Corporate Objective:
Achieve 100% of total customer satisfaction every day in every restaurant.
Corporate goals:
•Increasing the share market and profits.
• To contribute socially and economically with countries, to achieve 100% satisfaction of customers.
The description of the company
McDonald's monitors productquality and service through ongoing customer surveys and devotes much effort to improve methods of production of hamburger in order to simplify operations, lower costs, speed service and delivergreater value to customers.
McDonald's employs extremely rigid system operations. There are specific rules for everything from establishing the distance between the wall and the refrigerator and theexact temperature that should fry the potatoes. All these methods are detailed in special manuals.
The company brought in this new market an original quick-service concept, where the details arelooked after carefully to give consumers an excellent product.
McDonald's to stand out from its competitors through the integration of its value chain with its suppliers and its buyers, thus forming awhole interconnected system that allows it to achieve maximum benefits.
Type of market. How big the market
Offer and demand
The latest surveys on brand image and perception of...
Type of activity
Define your business:
Are a limited menu of fast food, good taste and consistent quality, fast and accurate service, good price, exceptional customer care,convenient locations and global market coverage.
Mission:
Serve a limited menu fast food appetizing hot in a clean and pleasant restaurant for a good price.
Corporate vision:
• Mastering the globalfoodservice industry through customer satisfaction.
• To be recognized by employees, customers, competitors, suppliers, investors and the general public.
• Promote innovation and creativity.
•Anticipating market changes, and potential problems that may develop.
Corporate Objective:
Achieve 100% of total customer satisfaction every day in every restaurant.
Corporate goals:
•Increasing the share market and profits.
• To contribute socially and economically with countries, to achieve 100% satisfaction of customers.
The description of the company
McDonald's monitors productquality and service through ongoing customer surveys and devotes much effort to improve methods of production of hamburger in order to simplify operations, lower costs, speed service and delivergreater value to customers.
McDonald's employs extremely rigid system operations. There are specific rules for everything from establishing the distance between the wall and the refrigerator and theexact temperature that should fry the potatoes. All these methods are detailed in special manuals.
The company brought in this new market an original quick-service concept, where the details arelooked after carefully to give consumers an excellent product.
McDonald's to stand out from its competitors through the integration of its value chain with its suppliers and its buyers, thus forming awhole interconnected system that allows it to achieve maximum benefits.
Type of market. How big the market
Offer and demand
The latest surveys on brand image and perception of...
Leer documento completo
Regístrate para leer el documento completo.