Nokia Positioning And Ethic Management

NOKIA:
1- Positioning of company.
Nokia Corporation is a Finnish multinational communications corporation, headquartered in
Keilaniemi, Espoo, in Finland. Nokia is focused on wireless and wired telecommunications, with
128,445 employees in 120 countries, sales in more than 150 countries and global annual
revenue of EUR 50.7 billion and operating profit of 5.0 billion as of 2008. It is theworld's
largest manufacturer of mobile telephones: its global device market share was about 37% in
Q4 2008, down from 40% in Q4 2007 and down from 38% sequentially. Nokia produces mobile
phones for every major market segment and protocol, including GSM, CDMA, and W-CDMA
(UMTS). Nokia's subsidiary Nokia Siemens Networks produces telecommunications network
equipments, solutions and services.Navteq is part of Nokia's strategy of focusing on mobile
navigation.
Nokia has sites for research and development, manufacture and sales in many continents
throughout the world. As of December 2008, Nokia had R&D presence in 16 countries and
employed 39,350 people in research and development, representing approximately 31% of the
group's total workforce. The Nokia Research Center, founded in1986, is Nokia's industrial
research unit of about 500 researchers, engineers and scientists. It has sites in seven countries:
Finland, China, India, Kenya, Switzerland, United Kingdom and United States. Besides its NRCs,
in 2001 Nokia founded (and owns) INdT – Nokia Institute of Technology, a R&D institute
located in Brazil. Nokia's production facilities are located around the world (Finland,Brazil,
China, England, Hungary, Mexico, Romania and South Korea).
2- History
Paper
on
energy
Nokia was founded in 1864 near the river Nokia in Finland and then to learn the secrets of the
manufacture of paper pulp, won the bronze medal at the World Fair in Paris. This was the first
time where the Nokia brand began to be recognized, the second major milestone was Fredrik
Idestam beginimplementing the branding on all its products. Ten years after its foundation,
the stepson of Idestam Gustaf Fogelholm, was named president of the company and decided
to begin expansion into power generation, despite the opposition of the founder. However in
1903 the first plant was launched in 1913 and already had the second operation.
Of energy to rubber
At the beginning of the 20th century,Finnish Rubber Works (FRW), the leading manufacturer
of rubber and rubber moved to the vicinity of the factory in Nokia, and ended up being its
biggest customer of energy at the same time Nokia began seeking in the capital market and
FRW became the major shareholder of Nokia. As time went by FRW and ended up buying more
shares gained nearly all of the shares, and in 1922 with the entry of FinnishCable Works,
formed an informal "alliance" between the companies, selling its products under the name
Nokia. Only in 1967 was officially created the Nokia Group with its three branches alm ost
unchanged: Paper, Rubber and Cables.... that were entering the market for consumer
electronics (CE).
Soviet
Power
At that time Finland was forced to pay reparations to the USSR by the 2nd war, andNokia had
to start providing cable as part of the "repairs" at a time to have reached 25% of its production
for the Soviet government and ended up being its biggest customer. And strategic decision at
that time and began to "take off" for that customer and begin their first communications
products. The president at that time was Kari Kairamo. In fact in 1987 the electronics business

was themain Nokia. Computers, monitors, televisions, communications equipment, modems,
etc.. With many acquisitions in the road, became the first in many of these branches.
Jorma
Ollila
Ollila shift comes in 1986 when the numbers of the business went well and there begins the
mobile revolution. Jorma becomes president of the mobile division in 1992 became the
chairman of Nokia Group. In 1981...