Nueva Cervecera
Páginas: 2 (273 palabras)
Publicado: 5 de febrero de 2013
Jose C. Resto May 7, 2012
INCO 3006 LM1
Company History
Cacique Beer is a company based on the production of the best artisan beer onthe island. Our product, Cacique Artisan Beer, is made with the finest, tropical ingredients that represent our island. The name of the beer comes fromthe leader of the taino tribes. We believe it is a good name for our product because we produce the best beer and the leader in its kind.
At thebeginning we wanted a simple company. We were thinking of making a surf shop, a coffee shop or an accounting firm. Then we think that now that we have anopportunity to create any company, why not be a big one? We wanted a company that produced a unique product. We put our creativity to work and wecreated Cacique Beer Company. The idea of creating a beer company came by thinking big.
Now that we had a company and a product, we needed a logo. Wethought of an indian silhouette because it represents the cacique. The company’s slogan, “Drink like a boss, Cacique Artisan Beer”, is a great slogan forthis type of company because it persuades people to take their own decisions as if they were the boss. We hope their decision is to choose Cacique Beerover any other beer, which is our mission.
Our decisions made a complete company now that we have a product, logo, slogan, mission, vision, brewery,jingle and commercial. All these made our company one of the best. We believe we created a productive company and we expect positive results from it.
INCO 3006 LM1
Company History
Cacique Beer is a company based on the production of the best artisan beer onthe island. Our product, Cacique Artisan Beer, is made with the finest, tropical ingredients that represent our island. The name of the beer comes fromthe leader of the taino tribes. We believe it is a good name for our product because we produce the best beer and the leader in its kind.
At thebeginning we wanted a simple company. We were thinking of making a surf shop, a coffee shop or an accounting firm. Then we think that now that we have anopportunity to create any company, why not be a big one? We wanted a company that produced a unique product. We put our creativity to work and wecreated Cacique Beer Company. The idea of creating a beer company came by thinking big.
Now that we had a company and a product, we needed a logo. Wethought of an indian silhouette because it represents the cacique. The company’s slogan, “Drink like a boss, Cacique Artisan Beer”, is a great slogan forthis type of company because it persuades people to take their own decisions as if they were the boss. We hope their decision is to choose Cacique Beerover any other beer, which is our mission.
Our decisions made a complete company now that we have a product, logo, slogan, mission, vision, brewery,jingle and commercial. All these made our company one of the best. We believe we created a productive company and we expect positive results from it.
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