Panama Consumer Behavior
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Publicado: 6 de noviembre de 2012
Panamanian Consumer Behavior
History
Before 1989, Panama had a government led by the military at the time, with a dictator government. The country’s economy at the time was all controlledfrom the upper echelons of government. In 1989 USA invaded Panama to overthrow the dictator who had to Panama prisoner without the progress he deserved.
This event changed the course of the Republicof Panama to a land of opportunities and investment economic vision to reach the top in this now two decades later (2012).
Evolution of the economy from 1989 to 2009
For 2009 Panama's GDP percapita (PPP) was about $11,900 (2009 est.) Consider the graphic below. This graphic shows growth in GDP (PPP) for Panama since 1989. If you look hard at that chart you will see sluggish growth for morethan 20 years. Then after the US pulled out of Panama, there was a recession that lasted until about 2004. Once that was over, Panama saw explosive growth which lasted until last year when the globaleconomic crisis hit. Panama is now within spitting range of the traditional economic powerhouses of Latin America, thanks to the country finally getting control over the Panama Canal. In 2011 Panama’sGDP per capita (PPP) was about $13,600 (2011 est.) and is growing up over the years.
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Consumer Characteristics in Panama City
Panamanian peoples when is about to purchaseproducts or services the most weight in the decision is the “Price” according to a survey by Ibope Media. They said that the 85% of those surveyed look for the lowest prices when they shop.
However,Panamanian people like to purchase in fancy brands because these days Panama is converted in a city of appearances. Panama middle class is about 32% of the population this amounts to 1,052,000 inhabitants, down a chart is indicating the revenue per months of Panamanian Households.
Panamanian middle class priority is to buy a house and a car. Also the Panamanian middle class is buying heavily...
History
Before 1989, Panama had a government led by the military at the time, with a dictator government. The country’s economy at the time was all controlledfrom the upper echelons of government. In 1989 USA invaded Panama to overthrow the dictator who had to Panama prisoner without the progress he deserved.
This event changed the course of the Republicof Panama to a land of opportunities and investment economic vision to reach the top in this now two decades later (2012).
Evolution of the economy from 1989 to 2009
For 2009 Panama's GDP percapita (PPP) was about $11,900 (2009 est.) Consider the graphic below. This graphic shows growth in GDP (PPP) for Panama since 1989. If you look hard at that chart you will see sluggish growth for morethan 20 years. Then after the US pulled out of Panama, there was a recession that lasted until about 2004. Once that was over, Panama saw explosive growth which lasted until last year when the globaleconomic crisis hit. Panama is now within spitting range of the traditional economic powerhouses of Latin America, thanks to the country finally getting control over the Panama Canal. In 2011 Panama’sGDP per capita (PPP) was about $13,600 (2011 est.) and is growing up over the years.
[pic]
Consumer Characteristics in Panama City
Panamanian peoples when is about to purchaseproducts or services the most weight in the decision is the “Price” according to a survey by Ibope Media. They said that the 85% of those surveyed look for the lowest prices when they shop.
However,Panamanian people like to purchase in fancy brands because these days Panama is converted in a city of appearances. Panama middle class is about 32% of the population this amounts to 1,052,000 inhabitants, down a chart is indicating the revenue per months of Panamanian Households.
Panamanian middle class priority is to buy a house and a car. Also the Panamanian middle class is buying heavily...
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