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Publicado: 26 de junio de 2012
Social Media for
Trade Show Promotions
Social Media for Trade Show
Promotions
•
•
•
•
•
Which websites
What content
Examples
Timing
Jump start
Bill Lauf
Michael ThimmeschSales Management
Trainer
Director of Lead
Generation and
Industry Relations
Twitter: @SkylineExhibits
600 million +
190 million +
85 million +
300 million +
126 million blogs Which Is True?
Social Media is…
…just another marketing medium?
or
…completely different than any
other marketing medium?
Which Is True? Social Media is…
The Same
• Target market
•Publish
• Create awareness
• Drive leads
Different
• No big media
• Permission
• Less formal
• Less ‘salesy’
Which Social Media Sites for Trade
Show Promotions?
Pre-Show
♥
♥
♥
♥♥
At-Show
♥
♥
♥
♥
Post-Show
♥
♥
♥
♥
Examples of
Trade Show Promotions
on
Social Media Sites
“We used Twitter to tell our followers we
would be at a specificconference, and we
said the first 25 people to talk to us there
and mention the tweet would get a free
t-shirt. It really drove people to our booth.”
-- Lisa Rabb, HigherEdJobs
“We tweet and updateFacebook live from
the events, which followers like to come in
and see who is tweeting.”
-- Ryan Molitor, Raven Industries
RT Press picture of new products
Day 1 starting
New product launchReady to leave for the show
Retweet a “see you there”
Day two of show, we’re hot
Afternoon reminder
Tweet up
Hot new product
Show started, humor
RT Press picture of new products
Day 1starting
New product launch
Ready to leave for the show
Retweet a “see you there”
1
Contest at show, tied to brand
2
3
“We launched a product at a specific event,
on location Ifilmed a video took pictures and
posted them on the spot, the reaction and
comments from our followers were
immediate.”
“Mostly the commenters were not attending
the event and would have to wait...
Trade Show Promotions
Social Media for Trade Show
Promotions
•
•
•
•
•
Which websites
What content
Examples
Timing
Jump start
Bill Lauf
Michael ThimmeschSales Management
Trainer
Director of Lead
Generation and
Industry Relations
Twitter: @SkylineExhibits
600 million +
190 million +
85 million +
300 million +
126 million blogs Which Is True?
Social Media is…
…just another marketing medium?
or
…completely different than any
other marketing medium?
Which Is True? Social Media is…
The Same
• Target market
•Publish
• Create awareness
• Drive leads
Different
• No big media
• Permission
• Less formal
• Less ‘salesy’
Which Social Media Sites for Trade
Show Promotions?
Pre-Show
♥
♥
♥
♥♥
At-Show
♥
♥
♥
♥
Post-Show
♥
♥
♥
♥
Examples of
Trade Show Promotions
on
Social Media Sites
“We used Twitter to tell our followers we
would be at a specificconference, and we
said the first 25 people to talk to us there
and mention the tweet would get a free
t-shirt. It really drove people to our booth.”
-- Lisa Rabb, HigherEdJobs
“We tweet and updateFacebook live from
the events, which followers like to come in
and see who is tweeting.”
-- Ryan Molitor, Raven Industries
RT Press picture of new products
Day 1 starting
New product launchReady to leave for the show
Retweet a “see you there”
Day two of show, we’re hot
Afternoon reminder
Tweet up
Hot new product
Show started, humor
RT Press picture of new products
Day 1starting
New product launch
Ready to leave for the show
Retweet a “see you there”
1
Contest at show, tied to brand
2
3
“We launched a product at a specific event,
on location Ifilmed a video took pictures and
posted them on the spot, the reaction and
comments from our followers were
immediate.”
“Mostly the commenters were not attending
the event and would have to wait...
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