Persuasive Business Communication
Introduction Understanding Your Audience Synthesis Lunch Structure Killer Charts
Michelle Ehrenreich Persuasive Business Communications
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9:00 – 9:30am 9:30 – 10:30am 10:30 – 12:30pm 12:30 – 1:30pm 1:30 – 3:30pm 3:30 – 5:00pm
Wednesday, August 17, 2011
Writing Style Is the Wine Industry Attractive in 2001?
Small group breakouts Presentations
9:00 – 10:00am10:00 – 12:00pm
Lunch Present Robert Mondavi’s vision to new investors
Small group breakouts Presentations
Michelle Ehrenreich Persuasive Business Communications
12:00 – 1:00pm 1:00 – 5:00pm
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Tuesday, August 16, 2011
Introduction Understanding Your Audience Synthesis Lunch Structure Killer Charts
Michelle Ehrenreich Persuasive Business Communications
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9:00 – 9:30am 9:30 –10:30am 10:30 – 12:30pm 12:30 – 1:30pm 1:30 – 3:30pm 3:30 – 5:00pm
Course Objectives
! To understand the principles for developing compelling, persuasive documents and presentations that inspire action ! To learn and apply the principles of inductive and deductive logical reasoning in structuring reports and presentations ! To learn techniques for speeding the development of documents andpresentations ! To learn how to write simply and clearly, and to employ visual techniques ! To deliver effective oral presentations, based on a logical and persuasive underlying structure
Michelle Ehrenreich Persuasive Business Communications
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Why is Good Writing Important?
Michelle Ehrenreich Persuasive Business Communications
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Consider these Reasons
! Some prefer writtencommunications over oral communications ! Often, written communications are the only way to reach others ! You can achieve greater impact if you write well ! You will have greater credibility if you write logically, clearly, and
persuasively, because others will see you as a clear thinker
! Given the range of written communications required in business,
you can only maximize your own successif you write well
! A logical, persuasive story is the basis of a successful oral
presentation
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Course Topics
• Understand expectations and state of mind • Identify desired outcomes Audience • Determine best method for achieving desired outcomes • Identify the so what Synthesis • Continually synthesize and organizeinformation • Develop logical storylines, based on principles of deductive and inductive reasoning Structure • Create a hierarchy of ideas • Create killer charts – clear and visually appealing • Write clear, concise, and compelling text • Present effectively
Style
Michelle Ehrenreich Persuasive Business Communications
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Synthesis
Synthesis
I need ingredients for a fruit saladSummary
I need peaches, oranges, grapes, strawberries, and blueberries
Data
I need peaches
I need oranges
I need grapes
I need strawberries
I need blueberries
Michelle Ehrenreich Persuasive Business Communications
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Course Topics – Structure
Melinda, we were roommates in college, but then a month ago you told me I was acting silly and that it was time to grow up!and then you didn t return my email! and then last week I called but you didn t pick up! and then you didn t return my text!
Melinda, Our friendship is over! 1. You insulted me 2. You haven t returned my messages
Michelle Ehrenreich Persuasive Business Communications
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Course Topics – Visual Style
Patients typically represent multiple problems
Patients with obesity • 50% havehypertension • 28% have Dinosaurs OM
Obesity
Dinosaurs OM
Patients with Dinosaurs OM • 48% have hypertension • 33% have obesity
Patients with hypertension • 65% have Dinosaurs OM • 35% are obese
Hypertension
Type IV sanitized
Patients with Type IV • 60% have hypertension • 71% have obesity • 60% have Dinosaurs OM • 76% have cardiovascular family history
Michelle...
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