Preguntas De Ingles Para Ciclo Basico

Páginas: 2 (455 palabras) Publicado: 9 de octubre de 2012
1. Why does Starbucks rely on license for most of its international operations? Does the firm risk the dissipation of its managerial or technological advantages?
Starbucks is based on their licensesbecause they do not franchise and have control of all operations.
They negotiate a licensing agreement with companies that have control over valuable retail space.

The firm has no risk ofspreading their business benefits because it is a multinational company that has great power in the world and have a great competitive advantage in the market.

2. Can you argue that Starbucks is aglobal company regardless of the strong dominance of its home region in terms of sales and locations? Explain.

Starbucks is a global company because it has several companies worldwide and has severalstores in different sectors of a city as it is very popular for this reason their sales have been growing and efficiency of production inputs of the system also.

3. What accounts for thediscrepancy between percentage of foreign locations and percentage of foreign net revenues?
Because they are different reasons the percentage of foreign places has to do with the number of stores located ineach region or country and the percentage of foreign net income means the amount of consumption within each of these regions.

4. What are some of the reasons why Starbucks chooses to retainoperational control of its domestic operations?
The excellent service provided Starbucks is what defines it as a company of high quality coffee to its customers showing the interest that has the companyfor the tastes of individual consumers as the company takes into account the small details from within its factory to the minimum detail like the smell of your product. Just as each store is designedto highlight the quality of the product.

1. Is Sony a multinational enterprise?
There is a multinational company because it is not located in any other country only in Japan as this company...
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