Rainbow

PREGUNTAS

- ¿ Cuáles son los principales problemas con que se enfrenta esta empresa?



1. The main problem is the question of whether the product will haveto successful or not, because sometimes the other same products have not been. Moreover, now the economy is not the best moment and it is more difficult to getsuccessful of new projects.

2. Almost complete dependence on government. 85% of its sales belong to the IMSERSO, this creates dependency, minimizing benefits and raisesquestions about the future of the company. ( aquí fico q depenen molt de l’administració publica i aixo crea dependencia, minimitza beneficis i crea dubtes sobre elfutur)


3. The handling is not participative and then, other bosses can not provide them ideas. This could be a limitation for imagination and develop of theproduct. Autocratic management style can be cause tensions in the environment.


4. Also, there are desorganitation as to opinions of them employees. Mister Sáncherdisagrees with the decision to engage consultants and he is in favor of trade patterns of public administration.

5. The lack of exhaustive market research to get thesuccessful of the product you want to sell and promotion. The new product, that you want to commercialize,is the product with a lot of competitive advantages in themarket that if it is marketed correctly and you extract maximum performance. TT.OO. Raimbow S.A. must perform a a good market research to get their goals. These aregetting maximum performance and being leadership in sales. The lack of organitation of travel can lead to company to a new failure of supply you want to promote.