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Baldwin Corporation

Board of Directors Meeting
Section 065
December 4, 2007

Contents

1. Executive Summary
1. Company Strategy
2. Market and Competitor Analysis
3. Key Strategic Decisions
4. Financial Summary
5. Looking Ahead
2. Company Vision
3. Mission Statement
4. Company Strategy
5. Market and Competitor Analysis
6. Key Strategic Decisions
7.Financial Summary
8. Looking Ahead
9. Attachments

1. Executive Summary
The Baldwin Corporation operates in the highly competitive market for electronic sensors. One of six major participants in this national market, Baldwin earned greater cumulative profits over the last 8 years and achieved a higher stock price than competitors primarily by employing calculated product placement coupledwith early cost-cutting factory automation on a massive scale.
1. Company Strategy
Currently, Baldwin offers two products: Baker, a low-tech sensor, and Benito, a high-tech sensor. Baldwin’s management team performs extensive calculations focusing on cost-benefit analyses to determine correct courses of action, utilizing extensive market research and projections. Automation was thecornerstone of Baldwin’s success, reducing labor costs and increasing per-unit contribution margins.
2. Market and Competitor Analysis
Baldwin provides a high-tech product, Benito, designed exactly to customer expectations. At the same time, Baker is sold in the more competitive low-tech market. The Andrews Corporation currently dominates the high-tech segment, while Chester controlsmost of the low-tech. Baldwin has operated quite successfully in both markets, though greater returns have come from Baker due to its reduced labor costs.
3. Key Strategic Decisions
Marketing has achieved and maintained 100% customer awareness. Baldwin’s sales budget, among the highest in the industry, affords great advantages in accessibility and salesmanship. Production operateshighly efficiently at or around 200% capacity with minimal labor costs as a result of high levels of automation. Finance has repaid nearly all of Baldwin’s outstanding debt obligations. Research and development designed Benito and are currently updating Benito every year and Baker every other year in order to keep them at the forefront of the market.
4. Financial Summary
The BaldwinCorporation has turned a profit every year. Its stock price is the highest in the industry, and nearly all of its debt has been paid off. Baldwin has earned more cumulative profits than any of its competitors.
5. Looking Ahead
Baldwin is ready for the future with plenty of cash on hand and an outstanding credit rating with which to finance further expansion. Full customer awarenessand accessibility ensure that Baldwin’s competitive position will not be shaken.
2. Company Vision
The Baldwin Corporation will be the most respected name in the electronic sensor business. As innovation is a cornerstone at Baldwin, input from customers and employees will be actively solicited. In its business practices, production methods, or product engineering, constant improvement isBaldwin’s goal. Understanding that many of its sensors will be used in life-or-death situations, Baldwin spares no expense in its inspection and quality control processes and simply refuses to ship any product that its employees would not trust to protect their own children.
3. Mission Statement
The Baldwin Corporation strives to be the number one provider of high-tech sensors in America whileexpanding its production of reliable and affordable sensors. This will be achieved while maintaining 98% customer satisfaction. Baldwin’s leading-edge production facilities will combine the best of computer and mechanical precision with the knowledge and oversight of its veteran engineering staff. In taking a bold, yet decidedly long-term approach towards growing its enterprise, Baldwin finds...
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