Resolviendo problemas

20 big ideas for 2012 Don Tapscott
DEC 16, 2011 12:57 EST
ARAB SPRING | DIGITAL REVOLUTION | TRANSPARENCY | WIKILEAKS The views expressed are his own.
What will happen in 2012? In the spirit ofthe aphorism “The future is not something to be predicted, it’s something to be achieved,” let me suggest 20 transformations (which Reuters will publish in four groups of five). We need to make progresson these issues now to prevent next year from being a complete disaster.
These ideas are based on the research I did with Anthony D. Williams to write our recent book which comes out in January 2012as a new edition entitled Macrowikinomics: New Solutions for a Connected Planet.
All 20 are based on the idea that the industrial age has finally run out of gas and we need to rebuild most of ourinstitutions for a new age of networked intelligence and a new set of principles – collaboration, openness, sharing, interdependence and integrity. These big ideas will be the focus of much of mywriting next year.
1. Make the transformations required to avoid the 20-year slump
There is growing concern that the global economic crisis is not over, but may be just beginning. How do we avoid aprolonged period of slump and its effects – stagnation, unrest and even calamity? Evidence suggests that this is not a normal business cycle but rather a secular change — that the industrial economy andmany of its institutions have finally run out of gas. A fundamental transformation is required — from old models of financial services to media, our energy grid, transportation systems and institutionsfor global cooperation and problem solving.
At the same time the contours of a new kind of civilization are becoming clear. Society has at its disposal the most powerful platform ever for bringingtogether the people, skills and knowledge we need to ensure growth, social development and a just and sustainable world. Because of the digital revolution, the old industrial models are being turned on...