Seminario De Casos De Gesti N Empresarial PyMes
de Gestión
Empresarial (PyMes)
“Lo de Pedro”
Profesor Titular: Dr. José L. Abella
Ayudante de cátedra: Facundo Daporta
Grupo 4: Iacovone, Carla y Ré, Laura
Fecha de entrega: 18 de junio del 2013
UNSAM
Iacovone, Carla Antonela y Ré, Laura Gabriela
Análisis de caso: “LO DE PEDRO”
Índice·············································································································
Introducción ·································································································
Análisis del Negocio ·····················································································
El negocio en sí mismo ·········································································
Análisis FODA ······························································································
Fortalezas······························································································
Oportunidades ·······················································································
Debilidades ···························································································
Amenazas ······························································································
Armado de la matriz··············································································
Estado de situación ···············································································
Redefiniendo el Negocio ··············································································
Redefinición del negocio ······································································
Plan de Negocios ···························································································Resumen ejecutivo ················································································
Estrategia de negocios ··········································································
Plan de Marketing ························································································
Mejorando el “feeling” con el cliente ···················································
Lapresentación del producto ································································
Publicidad ·····························································································
Nueva línea de productos ·····································································
Canales de comercialización ································································
Propuestas ofrecidaspor la familia ·······················································
Presupuesto de comercialización ································································
Tabla presupuestaria ·············································································
Organigrama ································································································
Nueva estructuraorganizacional ··························································
Análisis de la nueva estructura ·····························································
Informe final y recomendaciones ·······························································
Informe final ·························································································
Recomendaciones·················································································
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UNSAM
Iacovone, Carla Antonela y Ré, Laura Gabriela
Análisisde caso: “LO DE PEDRO”
INTRODUCCIÓN
2
UNSAM
Iacovone, Carla Antonela y Ré, Laura Gabriela
Análisis de caso: “LO DE PEDRO”
En el presente trabajo se estudiará el caso de la empresa La Novedad, tomando...
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