Situational analysis

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Janett Benoit
Professor Jerry Breshin
MAN 4720
November 12, 2011

Situational Analysis

1. Analysis of Foreign Market

• Market description

o Peru is noted as the fifth emergingmarket that offers the best prospects for business in the short to medium term, according to Emerging Markets Latin American Barometer, produced by the Spanish consulting Iberglobal. Peru, which manyfinancial institutions worldwide portend an excellent fiscal year 2011 and has been considered the star of the region, is in the waiting position, with only five Latin American countries

•Absolute and comparative advantages

o Absolute: Only modeling agency in Peru that will have American models going to Peru, and Peruvian models going to United States.

o Comparative: Most ofthe modeling agencies that already exist in Peru use Peruvian models. Almost 100% of these models are from Lima. However, these agencies are many times criticized for having models only from thisregion. While most the businesses and industries reside in the Department of Lima, there is a big potential for models in Peru’s provinces, such as Arequipa, Cajamarca, Trujillo, Tumbes, among others.• Business opportunity analysis: Peru has become the number one country in South America to do business, having experienced a major improvement in their position in the Doing Business 2011 jumpingfrom ranking number 56 last year to the number 36 in this year.

• Potential competitors, identification and analysis

o VyB Modeling Agency

o Agencia de Modelos 54once

o Imágenes y Eventos

o Lime Teens

o Modelos N Boga

o Peru Modelos

o The-K

o XModels

• Geographic analysis

o The Republic ofPeru is located on the west coast of South America facing the Pacific Ocean and between the line of Ecuador and the Tropic of Capricorn. Its area is 1,285,261 sq km (twice the size of the Spanish...
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