Subliminal advertisement

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  • Publicado : 21 de mayo de 2011
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Introduction

In this formal investigation I’m going to look up for information about subliminal messages used in advertisements. The advertising industry, a prominent and powerful industry,engages in deceptive subliminal advertising which most us are unaware of.

By bypassing our unconscious mind using subliminal techniques, advertisers tap into the vulnerabilities surrounding ourunconscious mind, manipulating and controlling us in many ways; since the 1940's subliminal advertising blossomed until now, when you can find subliminal in every major advertisement and magazine cover.Legislation against the advertisers has had no effect in curbing the use of subliminal. In this Information Age, it seems people are no longer in control of the people. The ones in control are the oneswith knowledge (as usual). In this case, the advertisers have it; you don't.

Investigation Area

I’m working on the Marketing area, specifically studying subliminal advertising.

Problem

-What is subliminal perception?

- What are some subliminal strategies?

Data Bank Collection

What is your favorite ad on TV or in a magazine? Why do you like it? Is it the dry humor? Or thedramatic irony? Advertisers use subliminal techniques to put hidden messages into their ads. By now, your subconscious mind has a full load of them, each expertly targeted by the advertisers. Althoughthe exact consequences are unknown, one can guess it is like being brainwashed every time you see an ad.
Apparently, subliminal perception is not a newly discovered physiological phenomenon used onlyby the advertising industry. Historical scholars such as Plato, Aristotle, and even texts such as the Bible have alluded to a subconscious phenomenon. Early artists, such as those in the Renaissance,have used subliminal techniques in their artwork. Aristotle first documented the relationship between dreams and the unconscious mind.
Impulses occurring in the daytime, if they are not very great...
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