Tareas

ENGLISH PROJECT

BY:

ALEXANDRA MARIA ORTIZ AVILEZ
Cod.T00018702

TO:

CARLOS ESCOLAR

UNIVERSIDAD TECNOLOGICA DE BOLIVAR
CARTAGENA – BOLIVAR
31/10/09

INTRODUCTION

This project is too important, because by this way we can practicing this language in our career.
This time I chose a wonderful topic, “the marketing”, it’s so important to the managers to care about what happens with theproducts that the company or the countries made.
How? Simple, if you have a product, it needs to be famous in front of the customer (homes, government, and companies), with only one goal “be sold”.
In this project we want to explain the definition of marketing, and what is all about in the business way.

OBJECTIVES

1. To Show in front the class and the teacher how we apply the Englishin our career.
2. To Show the meaning of marketing, and what is so important in our career.
3. To Show a king of glossary with the most important words that are being using in our career.
4. To Practice and give another level in our pronunciation, writing and reading in other language.

MARKETING
First of all I have to explain the meaning of marketing, this concept proposes that in orderto satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.
It means that we have many options to make our product more attractive for our clients. In this sense, a firm's marketing department is often seen as of prime importance within the functional level of an organization.
But how marketingit’s helpful in a organization? Simple, the Information from an organization's marketing department would be used to guide the actions of other departments within the firm. As an example: a marketing department could ascertain that consumers desired a new type of product, or a new usage for an existing product. With this in mind, the marketing department would inform the R&D department to create aprototype of a product/service based on consumers' new desires.
According to that we can say that the marketing department information can help in future decisions about what king of product people like, or what kind of product people prefer to buy.
Now is the time to get deeper in this concept. Its important to us be carefully in four items or elements: product, price, place and promotion (fourPs).
1. Product
The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support.

2. Pricing
This refers to the process of setting a price for a product, including discounts. The price need not bemonetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science.

3. Placement (or distribution)
This refers to how the product gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which aproduct or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales.

4. Promotion
This includes advertising, sales promotion, including promotional education, publicity, and personal selling. Branding refers to thevarious methods of promoting the product, brand, or company.

The four Ps model is most useful when marketing low value consumer products. Industrial products, services, high value consumer products require adjustments to this model. Services marketing must account for the unique nature of services.
As we said “a perfect promotion is a excellent sell”, I’m a student in this occupations is what a...