Top 100 most valuable global brands 2011

BrandZ Top 100 Most Valuable Global Brands 2011

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Brand

Brand Value 2011 ($M)

% Brand Value Change 2011 vs. 2010

#

Brand

Brand Value 2011 ($M)

% Brand Value Change 2011 vs.2010

#

Brand

Brand Value 2011 ($M)

% Brand Value Change 2011 vs. 2010

#

Brand

Brand Value 2011 ($M)

% Brand Value Change 2011 vs. 2010

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1617 18 19 20 21 22 23 24 25
** *

153,285 111,498 100,849 81,016 78,243 73,752 69,916 67,522 57,326 50,318 44,440 43,647 42,828 37,628 37,277 36,876 35,737 35,404 29,774 28,553 27,249 26,948 26,07825,524 24,623

84% -2% 17% 23% 2% 8% N/A 18% 9% 12% 1% -2% N/A 37% -5% 97% 35% -11% N/A 15% N/A 9% 7% 22% -20%

26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50
***24,312 24,198 22,587 22,555 22,425 21,834 19,782 19,542 19,350 19,102 17,597 17,530 17,290 17,182 17,115 16,973 16,931 16,909 16,314 15,952 15,719 15,674 15,449 15,427 15,344

23% 11% -4% 141% 3% -15%-4% N/A 11% 246% N/A -20% 15% 3% 23% 10% 19% N/A -2% 0% 11% 17% 19% 5% 12%

51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75
****
®

15,168 15,131 14,900 14,306 14,25814,182 13,917 13,904 13,754 13,543 13,421 13,006 12,931 12,542 12,471 12,413 12,160 12,083 12,033 11,998 11,917 11,901 11,759 11,694 11,609

0% N/A 3% 19% 0% -1% 10% -2% -8% 16% 39% 7% 1% -27% 3%3% 7% -3% 45% 29% 41% 40% 25% N/A N/A

76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100
******* ****** *****

11,558 11,363 11,291 11,147 10,883 10,735 10,731 10,54010,525 10,443 10,335 10,076 10,072 9,877 9,600 9,587 9,358 9,263 9,251 8,838 8,760 8,668 8,600 8,535 8,439

7% -37% -19% -37% 12% -28% 15% N/A 26% 19% 15% N/A 17% 10% 29% N/A -43% 4% 6% 21% 4% 5% 15%N/A -9%

*The Brand Value of Coca-Cola includes Lites, Diets and Zero **Deutsche Telekom is in the process of re-branding its business to ‘T’, which incorporates T-Mobile, T-Home and T-Systems...