Trayectoria Loreal

Loreal was founded by François Dalle appointed Chairman & Managing Director
For the past century, L’Oréal has pursued its adventure in the beauty industry to cement its position as the world’sleading cosmetics company. Above and beyond its financial success, however, L’Oréal’s track record reflects an endless quest:
A quest for innovation, begun a century ago by scientist and inventor EugèneSchueller, driven by tireless research and buoyed by a steadfast pioneering spirit;
A quest for excellence through increasingly safe, imaginative and effective products;
A quest for diversityand a range of cultures to meet the needs of men and women around the globe and make beauty products available to as many people as possible;
A quest for purpose, a cornerstone of the L’Oréalapproach, combining economic growth, ethics, social and environmental responsibility.
BEAUTY FOR EVERYONE

For more than a century L’Oréal has been pushing back the boundaries of science to inventbeauty and meet the aspirations of millions of women and men. Its vocation is universal: to offer everyone, all over the world, the best of cosmetics in terms of quality, efficacy and safety, to giveeveryone access to beauty by offering products in harmony with their needs, culture and expectations.

With the opening up of the emerging markets, L’Oréal’s mission is broadening in response to thevast diversity of populations. The whole company is focused on this new horizon: teams enriched by their cultural diversity, a portfolio of international brands present in the different distributionchannels, and research that is capable of grasping the world’s complexity. The exploration of new scientific and technological territories is being enriched by this global dimension. Knowledge ofdifferent cultures and rituals worldwide enables the laboratories to anticipate and invent the products of the future.

L’Oréal is committed to carrying out its mission to make beauty universal in a...