I Linc Case Analysis

Páginas: 12 (2889 palabras) Publicado: 4 de agosto de 2011
I linc case
I linc project and idea is well stablished in a growing market and well prepared for and from experts in the technological market. The main persons developing the business plan is people that is well prepared and one of them has already made an entrepreneurial company, that means that the team is balanced because of the different carrers that they have and each one of them knows hissubject. In that way they don’t need to change the main persons from the case.
Critics on the management
For my opinion on the management part of the company, they should get a fourth person who knows about running a company because they are going to make a big company between the first 1000 companies in the fortune magazine. The posibilities to make it based in a business plan from people thatis not envolved on the market is more a vision than a reality. The vision of being the dominant vehicle for delivering interactive distance learning classes is very well stablished, they have a motor identified that could help them to reach their market and have an effective management (considering the competitive advantages).
Based on the calculations of the growth of the company, the numbersdon’t match with the market normal growth where in different magazines are different the growth of the market is between 54% and 72%. Because if 12 millions is the 100%, in 4 years to reach 45 million is a growth of arround 80% from the initial income, where the numbers are above of the rational market growht (the higgest).
I don’t eather like the idea of offering the company to a sale and anacquisition by another company. The managers aren’t maybe engaged to the company, they maybe want to make it and sale it. But if they don’t go for selling it would be interesting to go public.
I also ask myself why is Jack Wilson at last the president of the company, when the other guys had the idea of the product and they developed it? And at the same time why is he the president when Bernstein isthe 16th worldwide manager in the world by selling these things, I think that he should have the marketing and managerial part of the company.

Critics about the product
It seems to me, that the product is very innovative in the point of view of the company and the product hast a knowed service but with innovative entrances and innovative features. The interactions and the direct development bycintent experts it’s well prepared and well analyzed.
The product is for me is a service that is not well focused to a market, because they are willing to give this software to all the industry market in education and in companies. But the innovation from the company may need more features from the other companies that may not allow them to have the software. The questions are how many peopletake care of a videoconference and a live conversiation program? How many people are able to have the software? I ask myself to myself because I’m not sure about the statistics from tha company in the market growth and the market that they have. The most of the companies focuses in one market, but I linc is maybe floating in some markets and in other coming very well to the users.
The advantagesthat are mentioned on the text explains that the people has a capability to retain more information by looking and reading than just reading or just listening. But this study is based on the short term of the memory, what happens among the time in order to reach a better long term memory and also a sensitive or educative way? The promises aren’t based on a study or in the preferences of the marketniech.
The text talks about videoconferencing among a lot of persons, but it doesn’t refer to the minimum speed to have an optimal view or the maximum capacity of the server to conect all into a video conference. The question is, is our niech of market ready to use our service. That’s why I think that the market niech from the company are all the big universities and medium and big companies....
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