9 Must Dos

9 Things Freelancers Absolutely Must Do
to Land Lots of Quality Clients

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Red Lemon Club

A Red Lemon Club Publication

redlemonclub.com

All Rights Reserved © Alex Mathers 2011 No part of this report may be reproduced or transmitted in any form without the written permission of the author, except for the inclusion of brief quotations in a review.

Legal Notice
Every effort hasbeen made to make this report as complete and accurate as possible. The purpose of this report is to educate. The author does not warrant that the information contained in this report is fully complete and shall not be responsible for any errors or omissions. This publication is not intended for use as a source of legal, business or accounting advice. The Publisher wants to stress that theinformation contained herein may be subject to varying state and/or local laws or regulations. All users are advised to retain competent counsel to determine what state and/or local laws or regulations may apply to the user’s particular business. The author shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly orindirectly by this guide.

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TABLE OF CONTENTS

Introduction

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1. Write Down Your Personal End Goals. 2. Determine Your Target Market. 3. Assess Exactly What Your Target Market is Looking For. 4. Know When Your Prospects are Likely to Look For You. 5. Find Out Where Clients Are Looking For People Like You. 6. Determine What it is About You that Makes Clients Choose You. 7. Work Outthe Main Way For Your Prospects to Engage With You. 8. Spend Time on Building Your Credibility as a Professional. 9. Develop and Maintain Relationships with Prospects and Past Clients.

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End

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Introduction

professionals!

Thank you for downloading this must-have report for freelancing

If youplan on attracting plenty of regular work from great clients, this is a hugely important resource to give you the essentials required to do so. Unlike so many guides out there for people looking for success, this book provides actual action steps that you need to work on, instead of endless theory. Sure, if you create stunning work or provide a brilliant service, the quality of the work willattract the occasional new client. However, if you want sustainable, regular income from great clients that you love to work with, these 9 ‘To-Dos’ will allow you carve out a path to get there. The following have been arranged in order of priority starting from the highest at 1, down to 9, although each element is important. It’s also perfectly fine to address elements individually, at your ownleisure and to your own order. Let’s get straight to it...

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1. Write Down Your Personal End Goals.

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1. Write Down Your Personal End Goals.
Something that many simply don’t do, but will create guidance, motivation, focus and confidence in you as you forge ahead with your career, is knowing your own desired end result. This is a well-defined goal, or set of goals that serve to clarify inyour mind exactly what you want. Write down your 5, 10 and 20-year careers goals on paper. Make sure these are goals that you personally are strongly motivated towards. Be descriptive and read it through a few times. Then hide the paper away, and refer to it regularly, tweaking occasionally when you need to. For example, ‘I see myself as the creative director at a graphic design studio in Londonwith 5 employees working on exhilarating projects with major brands, yet with plenty of free time for my family on the weekends.’

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2. Determine Your Target Market.

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2. Determine Your Target Market.
You need to be completely clear on exactly what type of individual (or organisation) you are targeting your service towards. The more specific you are, the better because knowing this...