Achiras

ACHIRAS BISCUIT



ALPINA PRODUCTOS ALIMENTICIOS S.A.is a Colombian company with N.I.T 860.025.900-2, localize in Cra 85K#46A-66 at Bogota D.C. which aims to provide production and marketing of food products. Alpina has as goal promote and run directly or in partnerships, initiatives, projects, programs and activities that contribute to improving food security and nutrition of thepopulation. The company's strategic focuses on strengthening its core business, internationalization through of the exporting and innovation of its processes and products.

ALPINA S.A created in the middle of last century, making its presence with own plants in Venezuela and Ecuador, and markets its products in 21 countries in North, Central and South America.

With operational income of 676.5 milliondollars in 2008, ALPINA S.A has an excellent export potential. The company takes part on the market across six categories of products: lacteal drinks, desserts, flavored milk, cheeses, babies’ food and juices. For his operations, Alpine it possesses 6.197 personnel in Colombia.

The achiras biscuit is a snack from the region of Huila (Colombia) and has a tradition of over three centuries. It’sa 100% natural product, contains no preservatives or artificial coloring.
The main ingredients of achiras are: starch of achira (extracted from the rhizomes of the plant equally achira as starches extracted from potato and cassava), fresh curd (like cheese but without any chemical treatment 100% natural), butter and salt.
The product has a durability of six months approximately, and it’s madewith easily digestible starch by the body, for this reason anyone can consume.
The Physicochemical Analysis of the achiras biscuit is:
- Moisture: 1, 02%
- Minerals: 1, 02%
- Fiber: 0, 25%
- Fat: 27, 95%

The product's nutritional information based on a 2,000 calorie diet is:
- Total Fat: 65 g
- Total Carbohydrate: 300 g
- Cholesterol: 300 mg
- Sodium: 2400 mg
- Dietary Fiber: 25 g
-Calories per gram: 25 g
SECTOR PRODUCTION
According to statistics from the United Nations Statistics Database (COMTRADE) during the 2006, world exports of goods bakery, confectionery and biscuits was U.S. $ 16.2 billion, of which main exporter is Germany with 15.6% of global share, followed by Belgium with 9%, Italy 8.5%, France 7.9% Canada 6.4% among others. During 2006 world imports of productsbakery, confectionery and biscuits was U.S. $ 15.8 billion, of which largest importer was the United States, with 13.8% world market, followed by United Kingdom 9.5%, Germany 9%, France 8.9%.
The market choice process was performed by a multivariate analysis with the aim of determining the country more attractive for our target market.
Through a detailed market intelligence, we identified thethree countries that top the list of world imports of bakery products, biscuits and biscuits: UK (1.497.153.806,96), USA (1,358,677,988) and Germany (1.039.731.871,75)







To choose the most appropriate country for export, we perform an analysis including economic, cultural, political, legal, commercial and demographic aspects.

On the political side, we look at the political stabilityof each country, which have diplomatic relations with Colombia.

On the economic and commercial sides, we look at the main indicators for each country such as GDP, GDP per capita and the trade balance to determine the level of development, growth, purchasing power and the imports value. With this, we identify the feasibility of investing in each country.

In the cultural aspect, we look at thecustoms, diversity, tastes and preferences of people in each country. With this information, we can identify patterns and trends in our target market and see if our product can be accepted in each country.

In the demographic aspect, we look at the number of inhabitants in each country, also in their characteristics, age distribution and nationality. With this information, we can make a...