Estrategias

We have taken a holistic approach to ethically sourcing the highest quality coffee. This includes responsible purchasing practices, farmer loans and forest conservation programs. When we buy coffeethis way, it helps foster a better future for farmers and a more stable climate for the planet. It also helps create a long-term supply of the high-quality beans we’ve been carefully blending, roastingand packing fresh for more than 40 years.

Our approach is grounded in Coffee and Farmer Equity (C.A.F.E.) Practices, our comprehensive set of more than 200 social, economic and environmentalindicators – with quality as a prerequisite. Farms and mills are evaluated by third-party verification organizations that are overseen by Scientific Certification Systems. In 2011, 86 percent of our coffeewas C.A.F.E. Practices verified.

The implementation of C.A.F.E. Practices, which we developed in collaboration with Conservation International (CI) nearly a decade ago, has made significantsocial, environmental and economic impacts for more than one million workers employed by participating farms.

Over the course of our longstanding partnership, we have seen Starbucks raise the bar for theentire industry by expanding their innovative work with coffee-growing communities. These cutting-edge efforts have enabled Starbucks to help improve farmer livelihoods while protecting some of theworld’s richest and most valuable ecosystems. Starbucks’ leadership in environmental and social stewardship is a great example of a company using its size for good.”
- Peter Seligmann, Co-Founder,Chairman and CEO of Conservation International

In 2008 Starbucks engaged CI to conduct an impact assessment of C.A.F.E. Practices on coffee farmers and communities. We asked CI to answer a fundamentalquestion: were our buying practices having the intended outcomes? CI’s 2010 report of more than 100,000 coffee farms (of which 98 percent were smallholder farms 12 hectares or less) showed that...