External Environment

External Environment
-What is influencing the growth or decline of the industry?
For the growing of this industry it is depending a lot in how many people are going and how it is the economy, ifour business is not working according what we want then our business will start to decrease. If people don’t like our services is a big reason to don’t go back again and that also would decline theindustry.

Barriers to Entry
- What barriers make it more difficult to start your business?
If you don´t have a certain amount of money to start the business it will be difficult. For the bar you needa lot of permits like to sell the alcohol. If you don´t have a big space for where you put the business it might be a big problem and it must be an adequate place. For the spa you need to find peoplethat know how to give massages.
-Think of competition, loyalty, economics, and resources.
The competition will be other spas and other bars near the zone. Economically you need to know the pricesin which you are going to sell the products and how you will divide your earnings with your employees and buying the things that you need to increase the business. Loyalty you need to be sure that youare going to do everything according the plan and you won´t do something that must affect the business. The resources we will need a lot of money, adequate furniture for the spa and bar, communicationservices, the employees, decoration, security.

-How will you deal with these barriers of entry?
First of all maintaining the goal that we have and thinking that anything is impossible. We willwork a lot to increase every detail of the business and searching people that can help us with these barriers.

Market Segment
-What is your niche?
To promote our business we will use magazines,panoramics, flyers and t.v. comercials.
-What experience do they have with other products or services like yours?
Going to a spa can be very relaxing when you have a lot of stress, it makes you...