Groupe Ariel S.A.: Parity Conditions And Cross-Border Valuation

REVIEW
* PESTEL
* The Concept of exchange
* There must be at least two parties in the exchange
* Each party has something of value to the other party
* Each party must be capable of communication and delivery
* Each party must be free to accept or reject the trade
* Each party believes that it is desirable to exchange with the other party
* Form and Function* Business is a form and a function
* Form follows function and Function follows form.

The Osterwalder Business Model

Value configuration: Cost/Benefits
* The Process Model

* Business Process: The Business Process is based on the Five M`s
* Money
* Manpower
* Machinery
* Material
* Management

* Business Outputs
* Generally classified aseither a good or a service
* Goods: Durable
* Services: Not Durable

* Quick analysis: 3 C`s Model
* Normal Analysis: SWOT
* Detailed Analysis: IFE/EFE analysis + IE matrix

* 3 C`s Model
* Developed by: Kenichi OHMAE, Senior partner at McKinsey japan. Need to consider three main players when developing strategy:
* The corporation/Company
* The customer* The competitors

* The Basic Forms of competition
* Developed by Michael Porter
* Thee ways to gain competitive advantage
* Differentiation: Based on the form of goods/services
* Focus: Based on the target market
* Cost: Based on cost leadership in producing the goods and getting them to the market

* Utility: The ability to satisfy customerdesires: FTPPP

* Porters Five Forces:
* Threat from existing competition
* From new entries in the market
* From alternative products
* Bargaining power of consumers
* From bargaining power of suppliers
*
* Three Grand Strategies:
* Growth
* Internal expansion
* External mergers to allow
* Verticalintegration
* Diversification
* Stability
* Defensive
* Turn around
* Divesture
* Liquidation

* SOSTAC
* Situational analysis
* Objectives
* Strategy
* Tactics
* Actions
* Control
* OODA: Observe, orient, decide, act.
* Hoshin Kanri
* Establish five year goal
* ChooseControl Points
* Link daily control activities to company strategy

BASIC MARKETING
* Levels of marketing
* Strategic Marketing
* Attempts to determine how an organization competes against its competitors in the market place.
* Specifically aimed at generating competitive advantage.
* Operational Marketing
* Executes marketing functions toattract and keep customers.
* Maximizes the values derived from them
* Satisfies the customer with prompt service and meeting customer expectations.

* The customer environment
* Use the expanded 5W model
* WHO are our customers?
* WHY do they buy our products?
* WHAT do customers want from our products?
* WHEN do customers purchase our products?* WHERE do customers purchase our products
* HOW do customers purchase our products?

* Markets changing over time

* Internet advertising Form and Function
* Function: Same AIDA as in any media.
* Attention, Interest, Desire, Action
* Form
* TV screen size is both an advantage and a disadvantage
* Evolving concepts as user expectations evolve* Banner ads
* Pop ups

MARKETING WAREFARE
* Murphys law, Everything that can go wrong will go wrong
* Strategic Assumptions

MARKETING PLANNING
* Marketing definition
* An organizational function and a set of processes for:
* Creating, communicating and delivering value to customers
* And for managing...