Nestle

BUSINESS TOPICS I: MARKETING & ADVERTISING

O U T L I N E for OP N° 3

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|NAMES: ……………………………………………… |ROOM SECTION & N°: …………………………….. |
|………………………………………………|CASE STUDY REFERENCE: ……………………… |
|……………………………………………… |DATE 1: ……………..…… - 2010 (Report N° 1) ||……………………………………………… |DATE 2: ……………..…… - 2010 (Report N° 2) |
||DATE 3: ……………..…… - 2010 (Oral Presen.) |
|TEACHER: ………………………………………..… | |INTRODUCTION:

Use the PRESENTATION TRAINER Phrases on page 78 (just the ones indicated in the PPT slide: OP
file on UE Virtual).

Student 1: Student 1:
Welcoming the audience: First of all, let methank you all for coming here today.
Introducing yourself: Let me just start by introducing myself. My name is Cristina Loayza.
Introducing your topic: What I would like you present to you today ishow the brand Donofrio was relaunched by nestle.

Questions 1 & 2 Give a brief overview of the company chosen.
Why was it necessary for it to understand its market in order to relaunch itself?Structuring your topic: I have divided my presentation in two parts. First I will give an overview about NESTLE AND DONOFRIO. Then, I will give the reasons why it is important to understand themarket before relaunching a product.
Sequencing your topic: I will begin by telling who are NESTLE and DONOFRIO, hen i will move on to the problems DONOFRIO had and I will end with telling the...