Tourism and leisure

CONTENTS

Abstract
1 Introduction ..............................................3
2 Definitions.........................4
2.1 Tourism

2.2 Event management
2.2.1 Areas of event management.......................4
2.2.2 Subcategories of events ........................4

3 Similarities between events & tourism...................5
3.1 events as a motivator totourism................5

3.2 building destination branding................5

3.3.1 Support from the government.......................5

4 Differences between events & tourism........................5

5 Negative impacts............................6
6 situation in Australia........................7 7 Conclusion..............................................8
9Recommendation...........................................8 10 References..............................................9
11 Apendix..............................................10

Abstract
A lot of countries have managed tourism and event to increase their participation in global economy. It’s necessary that Mexico adopt these practices to help build a bettereconomic impact. One of the main points that is important to emphasize is that events are made to motivate tourism. This concept’s basis relies on the idea that the more people attend events, the more they are the spending towards travelling to the destination (Getz, 2007).
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1. Introduction

Many countries do not take tourism seriously and cannot see that it can be useful for reducingpoverty (Croes and Vanegas, 2008). On the other hand, as Croes and Vanegas suggest, many countries have managed to increase their participation in global economy (Croes and Vanegas, 2008). As an international business manager student, interested in event management, one of the main aspirations in my career is to discover the best practices of other nations that can help my home country develop astronger economical infrastructure, because, according to Poling (2009), the sector of tourism in Mexico has declined in 2009 by nine percent, and in 2010 it is expected to fall by another six and a half percent. I argue that Mexico, during 2009, could have been a securer country if it exercised a well studied plan about the implementation of events. This can help raise the tourism sector, andtherefore lead to an economic growth, to further reduce the poverty levels in Mexico (Croes and Vanegas, 2008).

The purpose of this report is to create a guideline for clients interested and involved in the tourism sector of Mexico, explaining comprehensively what tourism is, what events are defined as, and their various classifications. It will further explain why these are not exclusiveindustries that can work independently to harvest numerous benefits. This notion is reiterated in their text, “positive social, economic, cultural impacts are commonly cited as potential benefits for event hosts” (Veres, Clark, Golbourne, 2008). Finally, this report will briefly discuss the negative impacts that these factors may have.

2. Tourism Management

The term ‘tourism’ has beendescribed according to Hunt and Layne (1991) as a very diverse term that does not necessarily have to have a precise definition. This is because it involves a lot of tourist activities. But in particular, these authors have defined ‘tourism’ as travel greater than fifty miles (approximately 80 kilometres) for leisure, a special purpose, or business: that is not work-related, whereby the stay at thetravelled destination must either be overnight or longer than twenty four hours.

3. Event Management

The event management industry is composed of three areas, including events, festivals, and MICE (Arcodia and Pegg, 2000). The first area, events, can be described as activities made to provide leisure for commercial proposes (Acordia and Pegg, 2000). In the second area, a festival is “a...