Analisis plan negocio

Páginas: 6 (1424 palabras) Publicado: 28 de enero de 2011
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CASE STUDY
OLD DOMINION FREIGHT LINE, INC. PLANS FOR FUTURE GROWTH WITH PLANVIEW
About Old Dominion Freight Line, Inc. Old Dominion Freight Line, Inc. is a less-than-truckload multi-regional motor carrier providing direct services to 48 states, including 39 states with 100 percent full-state coverage. Founded in Virginia in 1934 and currently based in NorthCarolina, Old Dominion employs nearly 13,000 and serves over 48,000 direct points in the United States and Canada. In addition to domestic services, Old Dominion offers assembly and distribution services as well as container delivery services to and from all of North America, Central America, South America, and the Far East. Challenge Growth Requires Innovation Old Dominion moves fast in both thefreight it carries and its business growth. In the past ten years, Old Dominion has nearly quadrupled its size. Whether due to acquisition or expansion, this level of change means Old Dominion’s IT department must be flexible and savvy. “With that kind of growth, you have to have a strong IT department and invest in technology,” says Laura Amos, manager of IT Metrics and Business Alignment at OldDominion. “We wanted to mature our talented IT organization by equipping them with the tools to be proactive so we’re poised to continue with this growth and keep up with the demands of the business.” As with any growing company, Old Dominion’s IT executives keep their eyes open for new tools and greater efficiencies. In 2006, the company identified the need to better track its IT projects and develop itsproject management capabilities. It also wanted to have a better view of IT investments and costs for project prioritization. Historically, its project management process included two unintegrated tools, one for project planning and another for time recording. “We felt a bit disconnected and wanted more control over the project management,” admits Amos. “Our initiative was to establish a formalproject management and demand management process that would standardize methods across the IT organization and provide the needed insight.” The Planview Solution Growth Requires a Powerful Tool After researching seven leading project management tools on the market, Old Dominion selected Planview because, Amos recalls, “it fit our culture, had the right look and feel, and could be easily implementedwithin our existing technology structure.” When Old Dominion began the planning process, it believed the actual implementation of the Planview tool would be relatively quick, but the journey to mature its IT organization and processes would be a longer, five-year term. It determined the best course would be to establish a phased approach, first identifying and complying with existing processes andthen rolling out the new Planview processes. This began with the

“With Planview we have a comprehensive view into all the areas within IT, which enables us to be proactive in managing projects for and our

meeting services.”

demand

Laura Amos Manager of IT Metrics and Business Alignment Old Dominion Freight Line, Inc.

AT A GLANCE
COMPANY: Old Dominion Freight Line, Inc. INDUSTRY:Freight SIZE: 13,000 Employees GEOGRAPHIES: North America MAIN IT ISSUE: Prioritize and Track Projects PRODUCTS: Planview Enterprise EPM Planview Enterprise PPM

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establishment of the Project Management Office (PMO).Establishing a PMO brought awareness and focus to project management, giving decision makers a unique perspective into current project status and future project requirements. Old Dominion’s PMO consisted of the IT Steering Group, IT managers, directors, and project managers, and, finally, the balanced infrastructure of processes and tools as the foundation. With the PMO established, deployment of the...
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