Black berrry

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BlackBerry Case Study Chemical/Pharmaceutical

BlackBerry solution and Softec improves productivity and workflow for Bayer Cropscience SRL
In Italy, the Bayer Group operates in three specificbusiness sectors: Health, Nutrition and Innovative Materials. The organisation comprises seven legal entities that allow the group to successfully operate in Italy across each of these different primarybusiness sectors. One of these companies, Bayer CropScience, develops, sells and manufactures efficient pesticides and insecticides to protect crops. Its products meet the highest requirements ofenvironmental compatibility, with the aim to encourage consumers to use innovative raw materials. This division alone earns annual profits of about 150 million Euros, is made up of 300 employees, 1,500clients and has over 200 products to its name. A nationwide network of Bayer CropScience Srl technicians (business unit Crop Protection) offers farmers, corporations and the food industry quality supportto identify the most suitable solutions to protect their crops, all over the country. Benefits Improved productivity Better workflow Improved communications

“ The BlackBerry solution has allowedus to provide our mobile employees with a simple way to get the information they need when on the road, improve overall company workflow, as well as rationalise the management of orders one of the mostimportant processes for our business.”
Paolo Zanzi, Head of Organization and Business Process Innovation at Bayer SpA.


The Challenge
In line with the company’s philosophy to‘simplify daily life’, Bayer CropScience wanted to give its commercial technicians an easy-to-use tool that would allow them to connect with people and access information when on the move. Commercialtechnicians spend most of their time visiting agricultural sites, food processing companies and farms. The company needed a mobile solution that would increase productivity of the sales force,...
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