Brooklyn Brewery

Julian Gutierrez

Ira Breskin

Brooklyn Brewery

Brooklyn Brewery started in 1987. Steve Hindy, an associated press, and Tom Potter, in charge of chemical bank formed it. Hindy was the one thatlearned to brew beer during a six-year stay in various Middle Eastern countries including Saudi Arabia and Syria, where possession and consumption of alcoholic beverages were forbidden. In 1984, whenhe return to Brooklyn, his hometown, he and Potter decided to quit their jobs and found the Brewery. They hired a graphic designer, Milton Glaser; which was best known for creating the logo of the “ILove NY” campaign. Initially all their beer was brewed by contract by Matt Brewing Company, and the pair started their own distribution company and personally transported and marketed their beer tobars and retailers around New York City. By 1996 they acquired the “matzo” factory in Williamsburg, and transformed it into a functional brewery.
Although the brewery looked to expand its brewingcapacity in the City, originally most of the production, including all Brooklyn Lager and all bottled products, were brewed by contract in the upstate New York, due to the limited ability to meet demandat the Williamsburg brewery, its lack of a bottling line, and the cost benefits of contract brewing. The company later wanted to expand its facilities in Brooklyn, but had difficulty finding anappropriate site within the borough. Nevertheless, in 2009 when the recession exploited in the U.S, it allowed them to remain in Williamsburg and undertake a 6.5 million expansion of the brewery. To keepthis business moving they started to offer guided tours and beer tasting for customers to get more familiarize with the product.

Recently consumers are very aware of what is ecofriendly and what isnot. Besides of producing a great beer Brooklyn Brewery’s success is strongly linked with their environmental sustainability. They are a wonderful company that has chosen to be great rather than...