Business Plan
Páginas: 21 (5122 palabras)
Publicado: 11 de abril de 2012
Fresh Point Cafe
Business Plan
Fresh Point Cafe
Business Plan
Executive Summary
Fresh Point Cafe coffee bar is determined to become a daily necessity for coffee addicts, a place to meet your friends, to read a book, surf the web etc.. With the growing demand for high-quality coffee and great service, Fresh Point Cafe will take advantage of its proximityto the “Universidad Catolica de Guayaquil” campus to build a group of repeat customers. Fresh Point Cafe will offer its customers the best prepared coffee in the area that will be complimented with sweets and local food, as well as an assortment of free books that its patrons can choose to read during their visit along with complimentary Wifi. This will provide an environment that is allencompassing for relaxation and enjoyment.
The company will operate a 2,300 m2 coffee bar inside the “UCSG” campus. The owners have offered this location through a three-year lease with an option for extending the contract with fix rent. Investors and good will borrowers will provide $200000 which will be start-up funds.
The company is expected to grow sales revenue from $450000 in year one to$715000 in year three. As Fresh Point Café will strive to maintain a 65% gross profit margin and reasonable operating expenses, it will see net profits grow from $350,000 to $425,000 during the same period.
1.1 Objectives
Fresh Point Café objectives for the first year of operations are:
Become selected as the "Best New Coffee Bar" by the Department of Tourism restaurant/bar guide.
Turn inprofits from the first month of operations.
The formation of an environment that will bring people with diverse interests and backgrounds together in a common forum that highlights local traditions and foods.
Offer outstanding coffee and bakery items at a reasonable price.
1.2 Keys to Success
The keys to success will be:
Store design that will be visually attractive to customers, anddesigned for fast and efficient operations.
Employee training to insure the best coffee preparation technique, with the support of the best team of the city.
Quality and variety of products.
Image and cleanness of the bar.
1.3 Mission
Fresh Point Café strives create a unique place where customers and workers can socialize with each other in a comfortable and relaxing environmentwhile enjoying the best brewed coffee in the city. With the coffee trend in high gear this stylish yet restful location can become a meeting point for families, friends, professionals, and also a necessity in life! Fresh Point focuses on helping customers to relieve their daily stresses by providing piece of mind through great ambience, convenient location, friendly customer service, and products ofconsistently high quality. People of all ages and backgrounds will find this space to become one where relationships can flourish, many ideas and dreams can be created, and the soul can find rest and peace.
2.0 Company Summary
Fresh Point Cafe will be an Ecuadorian limited liability company, sells coffee, other beverages, snacks and local food in its 2,300 m2 premium coffee bar locatedinside the UCSG campus. Fresh Point Cafe major investors are Caitlin Wilson and Javier Castro.
2.1 Company Ownership
Fresh Point Café will be registered as a Limited Liability Corporation in the Republic of Ecuador. Caitlin Wilson will own 51% of the company. Javier Castro will hold minority stake in Fresh Point Café.
2.2 Start-up Summary
The start-up expenses include:
Legal expensesfor obtaining licenses and permits as well as the accounting services totaling $1,300.
Marketing promotion expenses for the grand opening of Good Stuff in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
Consultants fees to be paid to Sweet and Coffee for the help with setting up the coffee bar $3000.
Insurance...
Business Plan
Fresh Point Cafe
Business Plan
Executive Summary
Fresh Point Cafe coffee bar is determined to become a daily necessity for coffee addicts, a place to meet your friends, to read a book, surf the web etc.. With the growing demand for high-quality coffee and great service, Fresh Point Cafe will take advantage of its proximityto the “Universidad Catolica de Guayaquil” campus to build a group of repeat customers. Fresh Point Cafe will offer its customers the best prepared coffee in the area that will be complimented with sweets and local food, as well as an assortment of free books that its patrons can choose to read during their visit along with complimentary Wifi. This will provide an environment that is allencompassing for relaxation and enjoyment.
The company will operate a 2,300 m2 coffee bar inside the “UCSG” campus. The owners have offered this location through a three-year lease with an option for extending the contract with fix rent. Investors and good will borrowers will provide $200000 which will be start-up funds.
The company is expected to grow sales revenue from $450000 in year one to$715000 in year three. As Fresh Point Café will strive to maintain a 65% gross profit margin and reasonable operating expenses, it will see net profits grow from $350,000 to $425,000 during the same period.
1.1 Objectives
Fresh Point Café objectives for the first year of operations are:
Become selected as the "Best New Coffee Bar" by the Department of Tourism restaurant/bar guide.
Turn inprofits from the first month of operations.
The formation of an environment that will bring people with diverse interests and backgrounds together in a common forum that highlights local traditions and foods.
Offer outstanding coffee and bakery items at a reasonable price.
1.2 Keys to Success
The keys to success will be:
Store design that will be visually attractive to customers, anddesigned for fast and efficient operations.
Employee training to insure the best coffee preparation technique, with the support of the best team of the city.
Quality and variety of products.
Image and cleanness of the bar.
1.3 Mission
Fresh Point Café strives create a unique place where customers and workers can socialize with each other in a comfortable and relaxing environmentwhile enjoying the best brewed coffee in the city. With the coffee trend in high gear this stylish yet restful location can become a meeting point for families, friends, professionals, and also a necessity in life! Fresh Point focuses on helping customers to relieve their daily stresses by providing piece of mind through great ambience, convenient location, friendly customer service, and products ofconsistently high quality. People of all ages and backgrounds will find this space to become one where relationships can flourish, many ideas and dreams can be created, and the soul can find rest and peace.
2.0 Company Summary
Fresh Point Cafe will be an Ecuadorian limited liability company, sells coffee, other beverages, snacks and local food in its 2,300 m2 premium coffee bar locatedinside the UCSG campus. Fresh Point Cafe major investors are Caitlin Wilson and Javier Castro.
2.1 Company Ownership
Fresh Point Café will be registered as a Limited Liability Corporation in the Republic of Ecuador. Caitlin Wilson will own 51% of the company. Javier Castro will hold minority stake in Fresh Point Café.
2.2 Start-up Summary
The start-up expenses include:
Legal expensesfor obtaining licenses and permits as well as the accounting services totaling $1,300.
Marketing promotion expenses for the grand opening of Good Stuff in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
Consultants fees to be paid to Sweet and Coffee for the help with setting up the coffee bar $3000.
Insurance...
Leer documento completo
Regístrate para leer el documento completo.