Chemical

1. El Cuadro de Mando integral permitió al personal de dirección de Chemical Bank centrarse en un objetivo común más centrado en el cliente.

2. La implementación BSC permitió identificar a losclientes objetivos, además de cómo mejorar la calidad para entregar un servicio optimo.

3. El Cuadro de Mando Integral permitió la dirección del banco realizar estrategias de largo plazo. Ya que antesanalizaban resultados mensuales, anuales pero no les permitía tener una visión de largo plazo.

4. El Balanced Scorecard permitió al banco realizar una combinación o mix entre clientes másrentables y un mejor servicio a los clientes profundizando la relación con...
For over 90 years, Chemical Bank has focused on the needs of communities across the state of Michigan. Since our inception,Chemical Bank has helped our customers manage their hard-earned money, made loans to first time homebuyers, and we have been a catalyst for business growth. We are a crucial part of the communities weserve and are committed to helping them thrive. We do this by providing:
•Highly personalized service for our customers
•Localized decision making
•Strong community focused leadership
•Development ofindividualized solutions to meet our customer’s needs

The financial strength of our institution is of paramount importance to both our customers and shareholders, and we are pleased to reportthat, in management’s opinion, our financial position is strong.

Chemical Bank is the sole bank subsidiary of Chemical Financial Corporation, the second largest bank holding company headquartered inthe state of Michigan with assets of $5.25 billion as of June 30, 2011. Chemical Bank has 142 branches in 32 counties located primarily in the central and western portions of Michigan’s LowerPeninsula.

Current and potential customers, analysts, investors, shareholders, and others seeking financial or general information about Chemical Bank and Chemical Financial Corporation are invited to...