Coca Cola

quality

Keeping Our Promise

THE COCA-COLA COMPANY
EXISTS TO BENEFIT AND REFRESH EVERYONE IT TOUCHES.
That’s The Coca-Cola Promise. Keeping our Quality promise in the marketplace is our highest business objective and our enduring obligation.

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1. INTRODUCTION
THE COCA-COLA COMPANY
We are the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, which are used by a network of bottling partners to produce more than 300 beverage brands. Our corporate headquarters is in Atlanta, Ga., withoperations in nearly 200 countries. We serve local market preferences with a wide variety of beverages, spanning the entire spectrum of tastes and serving occasions. Understanding the local culture – including preferences in work, recreation, and relaxation activities – is essential for developing sustainable global business growth. In addition to providing top-quality beverages, we contribute tocommunities around the world through our commitments to education, health, wellness, the environment, and diversity. We strive to be a good neighbor – consistently shaping our business decisions to improve the quality of life in the communities where we do business.

THE QUALITY EVOLUTION
Coca-Cola debuted at the soda fountain of Jacob’s Pharmacy in Atlanta in 1886. The world was introduced toCoca-Cola in glass bottles in 1899. In 1916, multiple bottle designs were unified to the now-universally recognized contour shape. And that’s how our business remained through 1955 – one product, available at soda fountains and in glass bottles. Gradually, The Coca-Cola Company diversified its family of brands. By the 1980s, the Company added powerful brand extensions such as Diet Coke, Cherry Coke,and caffeine free Coke. In the 1990s,

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there was an unprecedented expansion of products, processes, and packaging. From the very beginning, the leaders of The Coca-Cola Company have realized that quality sets usapart from our competitors. For many years, our approach to managing quality was prescriptive and centrally controlled. But by the mid-1990s, the realities of the marketplace sparked changes, and our approach to managing quality began to evolve. The business need to please local tastes, coupled with the need to maintain consistent quality while quickly introducing new products, led to the firstiteration of The Coca-Cola Quality System (TCCQS) in 1995. No longer prescribing what to do, how to do it, and when to do it, TCCQS featured quality and environmental standards that defined the results our worldwide manufacturing operations were expected to achieve. Accountability for achieving those results shifted to the local business units, and, after 109 years, our approach to managingquality decentralized. In 1999, an increased emphasis was placed on quality planning, management review, and safety. Further refinements added standards to address business goals and objectives, safety, maintenance, and the environment. TCCQS is the Coca-Cola system’s branded quality management system. It helps coordinate and guide our activities to ensure quality in everything we do.

AND THEJOURNEY CONTINUES…
And now, TCCQS has evolved again. TCCQS is the Coca-Cola system’s branded quality management system. It helps coordinate and guide our activities to ensure quality in everything we do. Why Evolve? TCCQS must continuously keep pace with new regulations, quality management methods, and industry best practices as well as marketplace conditions. There is an increased awareness of the...