Comercio

ADVERTISING

Nowadays, the internet is no longer a place where netizens simply browse for information. Real-time chat and e-mail have become integral part of our daily life. Beyond providing mere industry information, the internet can serve export-oriented e-commerce websites as a platform for sales and brand marketing. The following are some forms of online advertisement for export-orientede-commerce websites:


1. Banner advertisement

Located on webpages, banner advertisements often make use of GIF and JPG files to show advertisement content. In addition, Java script, Shockwave and other tools and plugins can also be employed to add vividness to banner advertisements and make them interactive.

Static banner advertisements, or title advertisements, differ from iconadvertisement only in the sense that they are bigger. Dynamic banner advertisements are in fact animated banner advertisements that can give viewers a sense of motion to achieve better advertising effect. 3D banner advertisements can provide even stronger interactiveness and better audio and visual effects. In recent years Flash animations have become widely used in advertisements.


2. Mailing listadvertisement

Also referred to as "direct mail advertising", mailing lists of website e-zines can also be used for advertising. You can add advertisements to your daily emails and send them to receivers. Here are some examples:


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3. Wall-paper advertisement

Add advertisement content to computer wall-papers and upload them to wall-paper websites for those interested to download.


4.Post-login pages of e-mail websites

This advertising form is provided by websites offering free e-mail service. The advertisements will be displayed above the pages of the e-mail boxes.


5. Interstitials

Interstitials are also referred to as "spring advertising". Advertisers can choose the websites or columns they like and insert new windows to show their advertisements before thewebsites or the columns are displayed.

Export-oriented e-commerce websites can choose one or more advertising forms to suit their needs, but just make sure that your advertisements suit the culture of your target audience when displaying advantages of the products your sites are selling.

Types of Advertising

Here are eight ways to advertise a product or service. Many businesses will not needto use all types of advertising but can benefit from incorporating one or two.

There are Many Types of Advertising Available - HAAP Media
Advertising persuades members of a particular market to take some form of action, such as buying a product or service. There are many ways to spread an advertising message. A good ad campaign incorporates several types of advertising to get maximum exposure.Television Advertising

TV commercials are a popular way to mass-market messages to large audiences. Although this medium has the ability to reach a high number of potential buyers, it is also one of the most costly forms of advertising. For example, one 30-second TV commercial during the Super Bowl cost about $3 million in 2009.

Infomercials are another form of television advertising. Theinfomercial is different than a commercial because it is longer, includes more product information, and has more of a personal tone. Although they are also costly to produce, infomercials are highly effective in creating impulse buys because of their demonstrative and persuasive nature.

Radio Advertising

Radio commercials are an effective way for businesses to target a group of people basedon location or similar tastes. For example, a local night club seeking college student clientele would probably consider advertising on a local pop station. Likewise, a country and western bar would choose a local country station.

Print Advertising

Magazine and newspaper ads are another way to spread the word about a product or service. Print also offers the ability to target a specific...