Communicación

DBP -Communicating with stakeholders
Activities

It is anything that disturbs, interrupts, affects an information delivery.


-‘Noise’ the surroundings
-Language, the different laguangescan affect the communication, when you can’t understand
-Technology damage, the problems you can have with the technology

Because they are often being confused and getting contradictoryinformation about the subject. They don’t get something direct, and because of this they just don’t pay attention to what it says.


Because he didn’t speak up and he didn’t defend its product rangewhen the press published bad stories about the company and its quality.

Questions Answers
within the communications process.
It is everything that affects the smooth flow of information.
Forexample the language that is being used, and what happened with the press, the negative articles they wrote are noise too.


channels a business might use to reach consumers.
Advertising,advertise in different channel on the TV, with this you can get to many people worldwide, depending the channel.
Social Medias and internet, this is nowadays very effective because of the amount of peoplethat uses the internet.
Media and public relations
Press publications


Bernard Matthews implemented new business strategies as monitoring in a closer way the changing environment,understanding the customers’ needs better, and communicating in a transparent manner to rebuild trust in the company. He needed to emphasize the importance of communications to rebuild the trust and he need toavoid future press misunderstood.


He improved the communication with external stakeholders by making;
-advertisements in the TV and in the press, with this he can get the message to a wideaudience, helps to keep the brand in customers head.
-By putting the brand into the internet and the social medias, he can promote new products here and publicize new initiatives and the health...