Consumer behaivor

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Consumer Behavior
Summary and Vocabulary
26/11/2009
Carlos González Cortés 3RV3
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Levels of market segmentation.
After this issue there are a large movlization in mass marketing, the seller is engaged In mass marketing, the seller engages in the mass production, and masspromotion of one product for all users, the argument for mass marketing is that in creates the largest potential market, which in turn can lead to lower prices or higher margins.
Segment marketing.
Consist of a group of costumers who share a similar set of needs and wants. The segments marketing offers key benefits over mass marketing. One way is to preference segments. Homogeneous preferences existwhen all consumers have roughly the same preferences and another extreme, consumers diffused preferences vary greatly in their preferences. And finally clustered preferences result when natural market segments emerge from groups of consumers with shared preferences.
Niche marketing.
A niche is a more defined customer group seeking a distinctive mix of benefits. The costumer have a distinct set...