Cruceros

Tour Operations

Cruises

Laura López Quijorna International University College 2011-1012

INDEX 1 Introduction 1.1. Reasons for choosing this type of tour package...............................................3 1.2. Characteristics and specific issues of the chosen type of tour package – demand, travel motivation, supply, operational issues....................................3 Analysis ofsupply of the chosen type of tour packages in Caribbean.....................8 2.1. Analysis of tourism supply – packages, companies, price levels, duration, destinations etc. 2.2. Identification of underserved market niches in the supply Proposed new package tour (based on the identified niches) 3.1. Targetmarket...................................................................................................11 3.2. Unique selling proposition................................................................................11 3.3. Product- detailed programme of the tour........................................................11 3.4. Price plus calculation........................................................................................13 3.5. Distribution of thetour.....................................................................................11 3.6. Communication mix..........................................................................................14 Documentation.......................................................................................................15

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1. Introduction
1.1 Reason for choosing this type of tour package
Themain reason because I have chosen cruises, and more specifically in the Caribbean, is because I would like making this summer one, and is the best way to document myself well. Moreover, cruise tourism is the fastest form of tourism growth in the market of leisure travel. Historically, the Caribbean has been positioned among the preferred destinations for cruise passengers. This archipelago hasfavorable conditions for the development of this modality. In addition, I would love working in a cruise, this type of tourism is very exciting, funny and beautiful.

1.2 Characteristics and specific issues of the chosen type of tour package
The cruise industry is the fastest growing category in the market leisure and pleasure trips. Since 1980, the industry has experienced a rate of passenger theaverage growth over 8% year. Since 1990, more than 102 million passengers have taken a cruise of more than 2 days. Of this, nearly 75% of passengers have been generated in the last 10 years, and 45´5 % in the last 5 years. The average length of itineraries is almost 7 days (6´9 days). From the point of view of capacity remains above 100 %. The cruise industry carried last year 2011 to 12´6million passengers around the world, an increase of 4´6 % over 2010. Experts believe that demand will continue, with a estimation 12´8 million passengers for 2012 although the weakened economy of many countries issuers cruisers, this is equivalent to a 2´4 % growth over 2011. The low expected growth in passenger number for 2012 is related to capacity decreased from previous years. A recent survey madeby the International Caribbean Line Association (CLIA) to 500 travel agents found that 90 % expect cruise sales in 2012 will be equal or better than the 2011. These boats offer a new generation of features on board and innovations, including swimming pools for the practice of surfing, planetary, films screens located on decks, golf simulators, water parks, kitchens demonstration, pool tables thatare self balanced, with several rooms and villas private pools, spas and hot tubs in the suites, ice rinks, walls, scaling and other attraction. The today´s boats offer facilities to accommodate of the families of all generations. Market that is suited for cruises in the Caribbean.

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The supply of the product of cruise is diversified. Throughout its history the industry has responded to...