Diseño

New Product Development Processes
The successful development of different types of products requires that different NPD processes to be used.
NPD in three types of product.

DEVELOPING TECHNOLOGY INT ENSIVE PRODUCTS.
Development of the technology that delivers the characteristics desired in the new product. Case: The canon personal copier - Decision to develop the new product andorganization of the project team. - Information collection and product and concept formation. - Trial production and testing. - Product launch. - Success factors.

DEVELOPING MARKET ING INT ENSIVE PRODUCTS.- Emotional satisfaction, social meaning, taste, color, smell and design. Packaging and the brand name are also important. - Success more often depends on styling and other intangibles that the marketlikes, - Two important concepts should be kept in mind: product differentiation and market segmentation. Case: Ajinomoto mayonnaise - Decision to develop the new product and organization of theproject team. - Information collection and formation of the product concept. - Development and testing of a trial product. - Product launch. - Two new Ajinomoto products. - Information collection andformation of product concept. - Production and testing of trial product.

DEVELOPING DYNAMIC PRODUCTS.
- Fashionable apparel and some other products. - The cost of development is not very high, butpotential losses due to unsold inventory are very high. - A spiral model is more suitable for the development of products of this type. - Spiral Model: Goal-setting and information-collecting Ideas andconcepts Development and production Launch - This kind of fast NPD cycle time could not be applied overall to the development of new technology intensive products.

COMMODIT Y GOODS AND DIFFERENT IATED GOODS.
It is useful to categorize products as to whether they are “commodity goods” or “differentiated goods”. - Commodity goods lack hard to imitate distinctive traits - Differentiated goods...