Estrategia global nestlé

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UPC
International Business Management
AN27.NEX1 - 2012.01 29/06/12INTERNATIONAL BUSINESS MANAGEMENT
Home Case Study Nr. 2


Subject : NESTLE GLOBAL STRATEGY
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Questions
Does it make sense for Nestlé to focus itsgrowth efforts on emerging markets?

For which explicit reasons? (3 points)

Does it make sensefor Nestlé to focus its growth efforts on emerging markets?

For which explicit reasons? (3 points)1
1

+
+
What is the company's strategy with regard to less development in emerging markets?

Does this strategy make sense?

Explain & justify your statement(4 points)
Lian


What is the company's strategy with regard to less development in emerging markets?

Does this strategy make sense?Explain & justify your statement (4 points)
Lian


2
2

+
+

3
3
From an organizational perspective, what isrequired for this strategy to work effectively?

Explain & justify your statement ( 3 points)

From anorganizational perspective, what is required for this strategy to work effectively?

Explain & justify your statement ( 3 points)+
+
How would you describe Nestlé's strategic posture at the corporate level; is it pursuing a global strategy. - multidomestic strategy, an international strategy, or a transnational strategy?...
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