Evaluacion De La Experiencia Del Consumidor ( Express )

Evaluating the Channel Experience
Evaluate a multichannel brand (for instance, one with a Web site and a retail store, catalog, or mobile app, etc.):
• Compare the experience across the differentchannels. (Consider branding, pricing, service, and any other factors that stand out.)
• Evaluate the consistency of the experience, pointing out instances where conflicts exist between channels.Express is a sophisticated fashion brand; it has products for men and women and for different occasions, for work, the weekend or for going out. The company has started more than 30 years ago, and nowis one of the biggest clothing stores in the market and with an aggressive approach to the online marketing, with campaigns that influence his market and make the company one of the first options asfar as clothing and accessories for the young men and women market.
Express is a specialty apparel and accessories retailer of women's and men's merchandise, targeting the 20 to 30 year old customer.The Company operates more than 600 retail stores, located primarily in shopping malls and street locations across the United States, Canada and Puerto Rico; and also distributes its products throughthe Company's e-commerce website, www.express.com.

Express has contact with their clients through their local stores, websites, social media, e-mail campaigns, mobile applications and fan serviceslike EXPLIFE and EXPRADIO. There are no conflicts on Express channels; they have the same offers and promotions on all of them, and express provides a great service on all of them.




Web siteRetail Store Catalog Mobile Application
Branding Main colors: Black and White.
Taglines: no taglines, but the company is know and promotes everyday free shipping on $125 purchase. Main colors: Blackand White.
(furniture and employees uniforms)
Promotions and offer banners are display on store with bright colors, but always with the main black and white colors, music for 20 and 30 old...