Ford motors case study

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Pontificia Universidad Catolica de Puerto Rico
Recinto de Arecibo
Colegio Graduado
Recursos Humanos
Profesora Eneida Rodriguez

Ford Motor Company
Asignacion Estudio de Casos
Buad 606
Estrategia Empresarial
Por Carlos Blasini

In the next pages we will discuss the case study for Ford Motor Company. In it I will include detail on the history of the company as well asexisting problems and opportunities, company finances, external surroundings and an array of analysis, including PEST, SWOT, Porters Five Force analysis and System Control Analysis. We will also talk about business strategies, system structures and finally discuss some recommendations.

Company Profile
Company Perspectives
Our vision is to become the world's leading consumer company forautomotive products and services. We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world.Company OverviewFord Motor Company (Ford) is one of the largest automotive manufacturers in the world. It manufactures and distributes automobiles in 200 markets across six continents. The company's automotive vehicle brands include Aston Martin,Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. The company primarily operates in the US and Europe. It is headquartered in Dearborn, Michigan and employs about 300,000 people.

The company recorded revenues of $177,089 million during the fiscal year ended December 2005, an increase of 3.2% over 2004. The operating profit of the company was $7,493 million during fiscal year 2005, adecrease of 37% from 2004. The net profit was $2,024 million in fiscal year 2005, a decrease of 42% from 2004. |

The Beginning Ford was established in 1903 by Henry Ford and 11 other associates. The company
made its first shipment in the same year. The company launched its T model in 1908.

The company began producing trucks and tractors in 1917. During 1925, Ford
acquired theLincoln Motor Company, branching out into luxury cars.

In 1956, Ford went public. In the same decade, Ford produced one of its most
successful cars: the Thunderbird.

The global expansion of Ford continued during the 1960s when the company
established Ford Europe in 1967. Throughout the 1970s and 1980s, Ford continued to
expand, with further moves into Europe and Asia. In 1987, Ford helpedto form the
Park Ridge Corporation in order to acquire the Hertz car rental business.

Ford experienced further growth in the 1990s. In 1990, Ford acquired Jaguar. The
company increased its stake in Hertz to 100% in 1994. The company acquired the
repair chain Kwik-Fit in 1999 and later Volvo's passenger vehicle business.

Ford spun off its Visteon automotive components business unit during2000. Ford also
acquired Land Rover from BMW in the same year. In late 2002, the company
concluded the sale of Collision Team of America (CTA) and Kwik-Fit.

Ford expanded its presence in China during 2002 and 2003. The Changan Ford (a
joint venture operation with Changan Automobile) assembly plant located in
Chongqing became operational and production of the Fiesta in China started inmid-2003. The company's Ford Services Thailand became operational later in 2003.

Ford sold Cosworth, its motor sport technology engineering company, and Jaguar
Racing, its Formula One team, during 2004. Also in 2004, the company recalled about
600,000 vehicles of its Escape and Mazda Tribute SUVs. In the same year, the
company launched the 2005 F-Series Super Duty and has also introduced the FordExpedition King Ranch.

Ford recalled about 792,000 pickup trucks and sport utility vehicles, during January
2005, because of a fire risk from overheating of the speed control switch. The recall
involves some of Ford's 2000 model-year F-150 pickup trucks, Expedition and
Navigator SUVs, and 2001 model-year F-Series Supercrew pickup trucks equipped
with speed control.

The company made...
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