N THE CONTINUING QUEST FOR BUSINESS GROWTH, many CEOs are turning to their CIOs and IT organizations because technology is essential to twocompelling sources of growth: innovation and integration. Innovation, of course, is doing new things that customers ultimately appreciate and value – not only developing new generations of products,services, channels, and customer experience but also conceiving new business processes and models. Integration is making the multiple units, functions, and sites of large organizations work together toincrease capacity, improve performance, lower cost structure, and discover opportunities for improvement that don’t appear until you look across functions.
Key growth imperatives succeed best whenspecialized teams share skills, experience, and insight across the silos. by James I. Cash, Jr., Michael J. Earl, and Robert Morison hbr.org | November 2008 | Harvard Business Review 91 Brett Ryder92 Harvard Business Review | November 2008 | hbr.org
Teaming Up to Crack Innovation and Enterprise Integration Together, innovation and integration allow an enterprise to engage more customers andbring more goods and services to market. Successful innovation often depends on the ability to coordinate efforts across organizational boundaries because innovations reach sufficient scale and impactonly when integrated into the larger operations of the corporation. Neither pursuit is optional, in good economic times or bad, because stagnation on either front can doom a business, and success inboth is the best guarantee of thriving.
Companies rely on IT as a catalyst, enabler, and component of the new products, services, channels, processes, and business models, as well as the way toencourage innovators to collaborate.
And with its extensive experience working at the heart of major business-change initiatives of all kinds – implementing common infrastructures, shared databases, and...